What is accessibility?
Accessibility ensures your website is “accessible” to all visitors—even people who cannot use a monitor or keyboard or hear sounds.
This is very similar to how brick-and-mortar stores have wheelchair ramps, lower counters, and other techniques to ensure everyone can access everything.
Why is this important?
If you want to keep your profits (where they belong), this webinar is for you. Retailers are getting hit, right and left, with lawsuits alleging the website is difficult to use by people with disabilities. Between bros, we tend to dismiss these lawsuits as frivolous and wasteful. The reality is far different.
People without disabilities don’t understand what life is like with disabilities. Empathy should be the end of the story. To back this up with numbers, the CDC states that 5.9% of the American population is deaf and another 4.6% have difficulty seeing. In theory, you should see a conversion rate boost by making your website more accessible. Your competitor’s websites are unlikely to be accessible, which makes you more attractive.