- Rolla, MO area
- Motion controller / automation
Business need: improve brand presentation and customer experience.
MachMotion’s site design went live in 2011 and had been updated a number of times in the years since then. The site is primarily informational, yet they initially chose Magento because they are selling products.
As such, the metrics that MachMotion measures are not ecommerce sales, but rather customer interaction and satisfaction with the site. Looking at Landing Page statistics for 2011 compared to early 2017, it was obvious that site visitors were not satisfied.
MachMotion has an incredible product backed by great customer service, and they knew their site needed to be updated to reflect that.
MachMotion chose to upgrade to remain on the Magento platform and upgrade to version 2, primarily because of Magento’s strong handling of attributes. SwiftOtter Solutions designed and built the website while MachMotion created the content.
We created a number of widgets that our client can use within their Magento 2 admin panel. These widgets significantly extend the capability of Magento CMS and product pages -- allowing Magento users to create complex pages without having to write code.
Product Comparison Widget:
The product comparison widget allows MachMotion to easily create product comparisons directly within Magento 2. The front end:
Other widgets include:
- Youtube Feed Widget
- Video Player Widget
- Hero Image Widget
- Featured Link Card Widget
- Customer Quote Widget
- Document Link Widget
- Product Documentation Widget
- Text Image Highlight Widget
- Customer Example Widget
- Contact Form Widget
- Icon Feature Element Widget
MachMotion is thrilled with their new site and the capabilities that it provides them to better serve their customers. The new design better communicates quality and trust. The experience is vastly improved as customers can browse the site easier and topics are better grouped.
Their customers like the new site, too, as the site has already experienced a 7% bounce rate improvement and a 8% increase in average pages per session. Building on Magento 2 has also decreased page load times by almost 90%.