SwiftOtter.com Migrating to Magento 2

SwiftOtter.com Migrating to Magento 2

We are the first Magento agency in the world to use Magento 2 for their website.

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335% traffic increase
with the new website


Business need:

Launch our new site on the Magento 2 platform: a platform that will not only allow us the stability and flexibility to build and grow in the years ahead, but will also, as odd as it sounds, help us stand apart from other Magento agencies who use Wordpress/other platforms for their site.

Old website:

Old SwiftOtter.com website

We knew we needed a new website. While the old one wasn't stunning, it was limiting in how we customized and published content.

The first challenge that any agency redoing their website faces is balancing client projects with internal website development. There isn't an easy solution to this other than budgeting set amounts of time every day to work on the site. As nice as it would have been to have someone else handle the work, we were never once tempted to outsource the project.

Another challenge we faced was what platform to use for the new website. Practically all Magento agencies and partners use WordPress and other CMS-dedicated platforms for their sites. While we did briefly consider using WordPress, we just didn’t feel right using it. After all, we live Magento. Shouldn’t we use Magento to build our site?

As a smaller agency we wanted to set ourselves apart, and we realized that building our new site in Magento 2 was one way to do that.

New website:

New SwiftOtter.com website

Products and CMS Pages

Content (CMS) pages are the regular pages on the site. We use products as our technical articles  Upsells are used to link related articles together. Static blocks are just as handy for us as they are for a typical ecommerce site.



Back-End Reports

We’ve tied the Magento back-end into our Jira development platform and can generate a variety of performance and production reports. Average turnaround time on open tickets? Click. Average tickets closed per developer? Click. We love having reports that are readily accessible and always up-to-date.

screen
31% increase
average pages per session
easy
21% increase
average session duration
335% Traffic Increase

While we are still adding content and features to the site, we are pleased with how well the site is performing so far. With zero publicity tied to the new site, week-over-week traffic has more than tripled. Average pages per session have increased 31%, and the average session duration is up 21%. Bounce rate (percentage of visitors who view one page and then exit the site) has generally held steady; we’re adding some new features (sidebar links, etc.) to let visitors know about related content on the site.

All in all, we’re excited to join our clients running the Magento platform and look forward to growing the site on Magento 2.

Christopher Maxwell - Project Manager / Quality Assurance

Project Manager: keeping things running smoothly; Quality Assurance: ensuring that everything we do is top-quality.