Composable eCommerce by SwiftOtter

SwiftOtter is your partner to build your next-generation eCommerce experience.

Composable eCommerce: get ready for a massive improvement.

The internet is changing—fast. Web technology is undergoing another stage of metamorphosis. This one is one of the most radical yet.

Interestingly, visitors and search engines' technology has accelerated faster than the platforms and services serving the content to them. This has radically changed over the past couple of years, and the tipping point for "headless" is now here.

Headless is quickly becoming a differentiator, and in the competitive environment that the internet facilitates, any point is critical—even more so, a big one like this.

Modern eCommerce

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Technology is now ready for you to optimize your eCommerce footprint massively. We dive into the details and present them in a digestible ebook format—ready for you to download.

If you're ready for a redesign.

Don't rebuild the theme with legacy, slow technology. Leap ahead of your competitors.

If you're tired of a slow website.

Headless can massively improve your website's speed.

If your content game is hampered due to an underpowered content system.

Leverage the power of headless to deliver best-in-class content.

If you do not want to re-platform.

Your team is happy with the admin aspect—why change something that works? Headless architecture will allow you to keep existing systems in place.

What are the benefits of a headless website?

Performance

Search engine optimization: Google Core Web Vitals meticulously tracks performance metrics. We typically see a massive improvement in these metrics on headless architecture.
User happiness: No one likes to wait seconds for the next page to load. Reducing this will show customers information faster, resulting in more page visits on the website.

Clicking a link on your website can show results in milliseconds.

Headless is architected to isolate many aspects of the eCommerce application from your visitors. Less code means a faster website. Additionally, headless architecture done right pre-builds pages and caches them. These also utilize modern tech stacks, leveraging browser features to improve download and rendering speeds.

Flexibility

React and Next.js power this new front-end application. These ultra-modern tools have existed long enough to achieve market consolidation but are still new enough to undergo massive development. Thus, they increase development speed and improve maintainability to ensure a system with long-term stability.

Nothing is off-limits. Ironically, if you need a configurator or product quiz, this should be built in a headless system—thus, continue the trend and utilize one platform for your entire front end.

You aren't limited to a better content platform. You can load data from marketing automation systems, your ERP, and even internal/custom systems (for example, for custom pricing).

Content Management

Search engine optimization: provide best-in-class information for better search ranking.
User happiness: create engaging content that attracts and retains your customers.

Most eCommerce platforms are poor at content management. Headless allows for a seamless integration of a content platform, getting the best of both worlds. Content is critical and is becoming even more so every year. Using a platform like Contentful gives you unlimited capability to build next-generation content. Components can be easily reused (this website is an example of utilizing a headless content management system).

Maintainability

Have you used an eCommerce page builder tool only to find out that you need to make a style change every time you use a component? This is in the past with your headless website. We can quickly make a change in one place, and it will be propagated to every place this is used.

Security

Good headless architecture, like what SwiftOtter employs, insulates the backend from direct visibility. If you are using a tool like Magento, this reduces the platform's exposure to the public.

Why trust SwiftOtter for your headless makeover?

Not just any partner can successfully deliver a headless project. You need an agency partner that:

One that will partner with you to lead the project to success.

Deeply understands React/Next.js and the toolsets surrounding it.

Is well-versed (ideally certified) on the supporting eCommerce platform.

Has a solid handle on connecting the frontend with the backend.

Can easily translate requirements into a project plan.

SwiftOtter meets and exceeds these requirements.

SwiftOtter was founded in 2016 by two brothers—software engineers. Thus, we continue as an engineering-first organization. Our primary focus is designing, building, and maintaining excellent eCommerce experiences. For many companies, the engineering department is a small piece of the puzzle; it also offers content, SEO, and marketing services (if you want any of these, we will connect you with our trusted partners).

Our Javascript-focused practice is stacked with senior talent.

From experience, we can say it is exceptionally difficult to find engineers who are well-versed and produce at a high level. We have been in this industry long enough to know how to find top talent, and we are super proud of their capabilities.

We have delivered many headless projects and regularly use this architecture, even in legacy web applications. The website is entirely headless.

The result is a quality, beautiful headless project delivered—precisely to your specifications.

We know the supporting eCommerce applications

Adobe Commerce, Shopify, and BigCommerce

We have trained almost 10,000 developers on these platforms. You'll be hard-pressed to find an agency that knows how these applications work better than SwiftOtter. We have just enough diversity in our capabilities to recommend the perfect fit for your needs.

The result is best-in-class, maintainable solutions.

An otter’s help to escape quicksand (rescue projects)

Do you have a headless project "in the works", but are dumping money into it, with no end in sight? Are you excited about the outcome, but getting there feels like trying to get to Los Angeles on a hamster wheel? Unfortunately, this is a common story.

The good news is that SwiftOtter can help. In our experience, these projects go off the rails due to inexperience or a poorly run project. SwiftOtter provides powerful antidotes to prevent these problems.

You can expect our robust and talented engineering team to quickly identify solutions for blockers. We know what we are doing—having been around the block a few times,. Headless technology is complicated, and many ways exist to get off track.

You can expect this solution to be well-communicated to you with regular checkpoints to verify our progress. We ensure your comfort at each step of the process.

Headless eCommerce is a way of building online stores where the part of the website you see (like product pages) is separate from business logic. This allows developers to create experiences that can easily connect to multiple back-end systems. The result is a smooth, performant and beautiful shopping experience.

The SwiftOtter Process

Headless is no different than any other project that we build. We always follow these steps:

Discovery: What needs to be built? What is the acceptance criteria for each task? How much will this project cost? How long will it take to build? What are the checkpoints? What risks are present that could affect the project's success?
Design: We work with our talented design team to craft a beautiful experience that will wow your customers and board of directors.
Build: Once the design is approved, we will get to work. We will regularly communicate with you to keep you in the loop.
User Acceptance Testing: Once we build a piece of the puzzle, we will send it to you for review. We do this early and often.
Release: This is the most exciting day of the project. The culmination of both of our teams' hard work is now visible to all visitors.

a large building with a pool in front of it with Union Station in the background

About SwiftOtter

We are located in the heart of the United States, in Kansas City. SwiftOtter's leadership was raised in the Midwest, valuing the qualities of hospitality and hard work. As a fully remote team, our motto is to hire the best, no matter where they are. Thus, we don't have teams in an office—because it's almost impossible to find a concentration of quality developers in a metropolis.

We would love the opportunity to build a headless front end for you.

We love headless.

Let's discuss what it takes to move your website into this next-generation space!