Meet SwiftOtter
Your hospitality-driven eCommerce agency.
SwiftOtter is based in the Midwest, providing eCommerce services since 2012.
Our Core Values
Hospitality
Defined: the friendly and generous reception and entertainment of eCommerce merchants.
We see ourselves as your personal chef to craft your desired experience. We go above and beyond to see your success. We treat you as we would want to be treated.
Virtue
Defined: showing high moral standards.
We promise to tell you the truth—every time. We admit to and learn from our mistakes (we are human) and put our interests at the center of our conversations.
Innovation
Defined: making changes in something established, not accepting the status quo.
While many good best practices exist, we look beyond them to see what's next. We won't be caught with our pants down when new technology or consumer demands arrive.
How did you come up with the name SwiftOtter?
Otter (first): Our founder, Joseph, loves otters. In this space, animal names have a particular resonance.
- Otters are among the smartest land animals. In fact, they are among the few known to use tools. We hire only the most talented in our field.
- Otters are playful. Who doesn't enjoy watching them at the zoo? Thanks to our hospitality, we want you to look forward to your next interaction with our team. We are authentic, transparent and, most importantly, a pleasure to hang out with.
Thus, the otter mascot was born.
Swift (second): who doesn't want their project done yesterday? In all seriousness, timeline is a critical concern and we strive to nail this every. single. time.
What's the story behind the origin of SwiftOtter?
Joseph, our founder, has always been a technogeek. In the early 2000s, when he was 15 years old, he wrote a "shopping cart" that transacted mid-six figures for a couple of clients. This was the moment when eCommerce was infused into his bloodstream.
For several years, he did odd development jobs with his family's print brokering company. One of their clients was Marlow White Uniforms. They were on an outdated platform called PDG Cart and had heard of this fancy new Magento system. Joseph helped them migrate and thus started his focus on Magento. After a successful migration, he helped Marlow White build a first-of-its-kind military awards configurator.
This began his journey. The name (see above) was selected in 2012. Over the next few years, Joseph achieved every Magento certification. SwiftOtter became its own entity in 2016, and Jesse Maxwell joined the team shortly thereafter.
Today, SwiftOtter is a technical eCommerce powerhouse, solving the most advanced challenges known in the space.
How did SwiftOtter become an eCommerce training juggernaut?
It started when Joseph, our founder, was 15 years old. He studied for and achieved his CompTIA A+ certification. The certification "bug" bit him. He achieved every single Magento certification possible.
Then, when the new Magento 2 certification started rolling out in 2018, he decided to share his training notes with everyone. This was a massive success as certifications were incredibly popular.
He continued to put out relevant training material, write study guides, build practice tests, and eventually prepare entire preparation courses—all built around achieving Magento certifications. He also helped write several of these Magento tests.
Platform Partnerships
BigCommerce Preferred Partner
We believe in BigCommerce's ability to deliver eCommerce effectively. They are leading the charge in bringing new technology to this space.
Adobe Commerce Specialized Partner
We have worked on Adobe projects since the very beginning of our existence. We know them like the back of our hands—we even trained almost 10,000 developers.
Shopify Partner
Shopify is the most capable and supported eCommerce platform on the market and we are pleased to offer our services in this area.
Service Partnerships
