Focus Industries

While we have served a broad variety of verticals, we bring the most strategic and non-technical expertise to Manufacturing and Outdoor Sporting Goods.

What we do

We are highly adept at delivering tremendous value in these areas. We have invested significant effort in cultivating our capabilities to deliver nothing short of excellence.

Featured Value

We have always taken an "education-first" approach to our conversations. We invest tremendous time into compiling our knowledge and distilling it into an easily-digestible format. Between ebooks and articles, you'll find an unparalleled amount in formation.

Selecting a partner to build, customize and optimize your website is a critical step.

We have a long track record of success.

Most merchants are looking for consultative partners. That's who we are.

Your online presence is crucial to your success. If your starting from scratch, you need the certainty that features are as strong as well-placed bricks. Give it five years, and your application will continue to be stable.

Unfortunately, many merchants don't have this foundation. The initial project was a house of cards. While it passed smoke tests prior to release, time goes on. Cards are added. Upgrades become unbearable. New features are tenuous and expensive. The result is a website that is frozen in time—unable to compete.

We have heard this story too many times.

Why SwiftOtter?

We are on the same journey as a merchant. While our training resources aren't big business, they have given us invaluable empathy for your challenges. We see problems through the same lens as you.

We are experts.

We have worked with Adobe Commerce since 2012. Instead of having to weave your way through layers of clueless salespeople (no offense), talk to someone who knows eCommerce development—inside and out. We write industry-recognized training. Our founder, Joseph, was recognized as a 2019 Magento Master. We are a member of the Magento Certification Advisory board. And, we like to share our knowledge.

Peace of mind.

We have your back. You can relax knowing we monitor your website and maintain critical priority status for site outages. Many times, we are fixing a problem before you know the problem exists.

Swift.

Urgent matters are solved with crazy speed. Our standard development pipeline moves quickly, and we update you regularly with how things are going.

You first.

Perhaps you have had an experience where your partner recommends building a feature. It's built, deployed to production and later you find out that 80% of this feature is already available on your platform. Why didn't you use it?

We write material to help you gain the most value from your platform, like this.

1-888-57-OTTER

Easy-to-read version: 1-888-576-8837. Monday - Friday, 9:00am - 5:00pm CST.

Or, book some time on our calendar here.

Your Trusted Key Partner

SwiftOtter strives to be your trusted team members (key partner) for all of your online development needs. We have developed close relationships with our other clients. This helps us to get the insight needed to provide key points on how to move the website forward, where are the internal pain points that need to be addressed and present opportunities from an independent third-party perspective. This relationship is about making you successful and we will do whatever we can do to achieve that.

Our Philosophy

Our clients appreciate responsiveness. We hear the frustration when they talk about prior agencies being slow to respond. That's why email responsiveness is a top priority for us and it is also why we give you our personal cellphone numbers when you sign on: because sometimes we need to talk to another human.

We have a first for this industry: a liberation pledge. No one likes to be held hostage. We get that, and our pledge documents how you can expect to be assisted through the transition process (hint: it's how you should expect to be treated).

See also:

• Case Studies

We at SwiftOtter take a consultative process.

This isn't always the case. We at SwiftOtter regularly hear from online retailers that their solution integration (agency) does precisely what they are told to do. What is missing here is a feedback loop. Yes, you should expect your agency to do what you ask them to do—but there should be an opportunity to push back and say, "this might be a better option here".

Here at SwiftOtter, instead of passing us a to-do list and we knocking it out, we apply thought to ensure that the final product is exactly what you need. The final product is functional and beautiful.