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We design and implement eCommerce.

Preferred BigCommerce Partner. Shopify Partner. Adobe Commerce Specialized Partner.

SwiftOtter founders, Joseph and Jesse Maxwell

Our company, SwiftOtter, was started by two brothers, Joseph and Jesse Maxwell in 2016—and it flourishes thanks to the intelligence and expertise of a well-rounded team of savvy ecommerce professionals. We maintain a narrow focus, allowing us to provide second-to-none services.

We enjoyed working with Joseph and team on the audit of our site. The SwiftOtter team is very knowledgeable, easy to work with, and provided a very detailed, actionable list of fixes and feature enhancement suggestions for our site.

Kaitlyn Rebholtz

Snake River Farms

SwiftOtter's eCommerce Capabilities

We believe in focus—to achieve the highest quality results.

Focus Industries

While we have served a broad variety of verticals, we bring the most strategic and non-technical expertise to Manufacturing and Outdoor Sporting Goods.

Outdoor Sporting Goods

What we do

We are highly adept at delivering tremendous value in these areas. We have invested significant effort in cultivating our capabilities to deliver nothing short of excellence.

Our platform specializations

While we can provide advice at many different levels, we have to face the fact that each platform has nuance that affects project scope. We limit ourselves to ensure we deliver the best quality possible.

BigCommerce Design, Development and Consulting

We ❤️ BigCommerce. As a certified partner, we have the expertise to help bring your visions to life on this capable, performant and secure platform.

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Adobe Commerce and SwiftOtter

Adobe Commerce is an excellent choice for merchants needing extensive and deep customizations. From new builds to rescue or optimization projects, we will bring your Magento project to a good place.

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Featured Value

We have always taken an "education-first" approach to our conversations. We invest tremendous time into compiling our knowledge and distilling it into an easily-digestible format. Between ebooks and articles, you'll find an unparalleled amount in formation.

B2B eCommerce Evolution Manifesto

Evolve your B2B eCommerce, Platform Feature Comparison + Maturity Model

An opinionated, experienced guide on how to make your B2B website next level. SwiftOtter has tremendous talent to move you forward.

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Shopify vs. BigCommerce eBook

Is Shopify Plus or BigCommerce better? (free, 43-page ebook)

Quick determine which platform is ideal for the next iteration of your eCommerce website.

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Adobe Commerce to BigCommerce Playbook

Migrate from Adobe Commerce to BigCommerce (free 43-page condensed ebook)

Quickly understand the the process of migrating from Magento 2 to BigCommerce and how it will affect your ecommerce experience.

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NEW! Adobe Commerce to BigCommerce playbook

Here's how to move in 180+ page FREE ebook.

Download now.

Our clients include

Meet the otters in person

A handshake and a smile is a great start to a long, value-driven relationship.

Selecting a partner to build, customize and optimize your website is a critical step.

We have a long track record of success.

Most merchants are looking for consultative partners. That's who we are.

Your online presence is crucial to your success. If your starting from scratch, you need the certainty that features are as strong as well-placed bricks. Give it five years, and your application will continue to be stable.

Unfortunately, many merchants don't have this foundation. The initial project was a house of cards. While it passed smoke tests prior to release, time goes on. Cards are added. Upgrades become unbearable. New features are tenuous and expensive. The result is a website that is frozen in time—unable to compete.

We have heard this story too many times.

Why SwiftOtter?

SwiftOtter is a team of highly-skilled veterans—we'd like to think the best in the industry.

SwiftOtter was founded in 2012. Our mission has never changed: enabling excellent e-commerce. Since then, we have tackled complex projects and brought them to completion. Instead of saying, "you can't do this", we figure out how this is possible—and deliver it.

We accomplish great things because we have great people. 100% of our developers are certified. This should be the case because we are the most prominent champion in the industry of Adobe Commerce (Magento 2) certifications.

We don't just invest in the best talent, we believe it's important to give back. We recognize our vast blessings and realize how not everyone in the world has the same quantity of blessing. "Otters love water". We give over 10% of our net profit to clean water initiatives.

What's the otter connection?

Our founder, Joseph Maxwell, has always liked otters. Otters are playful, creative and intelligent animals. They are among the few animals known to use tools (hey, we use them all day, too). Otters like to eat bugs, too (water bugs). This is the perfect fit as we smash bugs daily, every day, and create perfection in our work.

Who do you work with?

While we are competent at fixing or building almost anything on Adobe Commerce and BigCommerce, we have the most experience in:

  • Outdoor/sporting goods: being from the midwest, we love the outdoors.
  • B2B: we have facilitated moving complex pricing structures online—in a computationally efficient manner. We have built challenging workflows and more.

What services do you provide?

We do custom development for Adobe Commerce and BigCommerce. We build headless front-end shopping experiences and custom apps. Here's most of what we do:

  • New, from scratch, builds: We help you identify the go-to-market strategy for ensuring your Adobe Commerce, and Big Commerce instance is exactly what you need.
  • Ongoing maintenance retainers: We ensure your website functions at full capacity.
  • Website analysis: If your website is a black box and you don't know how to look in, we will crack the code for you.
  • Theme updates and migrations: We love working with PWAs and a new theme, Hyva.
  • User interface design/customer experience: You just may be leaving mone on the table because customers don't know how to use your website. We will help you fix this.

Why SwiftOtter?

We are on the same journey as a merchant. While our training resources aren't big business, they have given us invaluable empathy for your challenges. We see problems through the same lens as you.

We are experts.

We have worked with Adobe Commerce since 2012. Instead of having to weave your way through layers of clueless salespeople (no offense), talk to someone who knows eCommerce development—inside and out. We write industry-recognized training. Our founder, Joseph, was recognized as a 2019 Magento Master. We are a member of the Magento Certification Advisory board. And, we like to share our knowledge.

Peace of mind.

We have your back. You can relax knowing we monitor your website and maintain critical priority status for site outages. Many times, we are fixing a problem before you know the problem exists.


Urgent matters are solved with crazy speed. Our standard development pipeline moves quickly, and we update you regularly with how things are going.

You first.

Perhaps you have had an experience where your partner recommends building a feature. It's built, deployed to production and later you find out that 80% of this feature is already available on your platform. Why didn't you use it?

We write material to help you gain the most value from your platform, like this.


Easy-to-read version: 1-888-576-8837. Monday - Friday, 9:00am - 5:00pm CST.

Or, book some time on our calendar here.

SwiftOtter has been our development partner for over a year and I know that they are a vital part our marketing team. The quality and character of their work consistently creates a tangible feeling of delight. There are countless times when I’ve been surprised at the level of thoroughness of their work — a thoroughness that means that maintenance and upgrades will be all the easier. They bring a strong eye for marketing, assessing requests, not simply from a technical perspective, but from a business value perspective. Not only is the quality of work excellent, SwiftOtter’s pricing is fair and their turn around times are exceptional. I’m delighted to have found such a great group of people to work with, I couldn’t recommend them more highly!

– Dave

Your Trusted Key Partner

SwiftOtter strives to be your trusted team members (key partner) for all of your online development needs. We have developed close relationships with our other clients. This helps us to get the insight needed to provide key points on how to move the website forward, where are the internal pain points that need to be addressed and present opportunities from an independent third-party perspective. This relationship is about making you successful and we will do whatever we can do to achieve that.

Our Philosophy

Our clients appreciate responsiveness. We hear the frustration when they talk about prior agencies being slow to respond. That's why email responsiveness is a top priority for us and it is also why we give you our personal cellphone numbers when you sign on: because sometimes we need to talk to another human.

We have a first for this industry: a liberation pledge. No one likes to be held hostage. We get that, and our pledge documents how you can expect to be assisted through the transition process (hint: it's how you should expect to be treated).

Our Certifications

See also:


Here's some practical, no-BS advice on running your store.

We at SwiftOtter take a consultative process.

This isn't always the case. We at SwiftOtter regularly hear from online retailers that their solution integration (agency) does precisely what they are told to do. What is missing here is a feedback loop. Yes, you should expect your agency to do what you ask them to do—but there should be an opportunity to push back and say, "this might be a better option here".

Here at SwiftOtter, instead of passing us a to-do list and we knocking it out, we apply thought to ensure that the final product is exactly what you need. The final product is functional and beautiful.

Hear stories from our podcast

We have interviewed quite a few merchants on our Actionable Insights podcast.

Let's chat

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