Thought Leadership

Fix vague product pages fast. Download this free AI prompt guide to improve SEO, structure, and clarity with Claude or ChatGPT—without losin…

Download this free eBook to guide you toward quickly solving persistent problems with Adobe Commerce / Magento 2.

Explore the cavernous differences between WooCommerce and BigCommerce with this helpful guide.

The do's and don'ts for composable eCommerce—all right here.

A beautifully crafted guide for merchants selling outdoor apparel, hunting/fishing gear, and firearms. Be inspired as to what you can accomp…

Here's a free 66-page eBook that is your bible for digital transformation in the B2B space.

Quick determine which platform is ideal for the next iteration of your eCommerce website.

Quickly understand the the process of migrating from Magento 2 to BigCommerce and how it will affect your ecommerce experience.

Discover the 5 AI questions top eCommerce CEOs use to evaluate their agency’s expertise, measure ROI, and protect data in 2025.

Compare OroCommerce, BigCommerce B2B Edition, and SparkLayer in this in-depth guide. Learn which buyer portal fits your B2B sales process, w…

Vague product descriptions are killing your conversions. Learn how to fix them with AI-powered techniques that improve SEO, clarity, and buy…

Running multiple brands? We compare Shopify, BigCommerce, and Adobe Commerce for multi-store eCommerce—including inventory sync, admin tools…

Hyvä is a popular Magento theme for a reason—but it isn’t always the right fit. Learn five key situations where merchants should pause befor…

Considering Hyvä for your Magento store? Here are five major reasons it remains the smartest frontend investment in 2025—faster, cleaner, an…

Most brands start their agency search with one big question: “Have you integrated our ERP before?” But this surface-level filter often leads…

Is your website down? Here’s what to do next. Follow our expert guide to diagnose the problem, communicate effectively, and recover fast—plu…

We analyzed nearly 9,000 Magento websites—including hundreds using Hyva—to find out if switching themes actually improves Core Web Vitals an…

Learn what’s new in Adobe Commerce 2.4.8, including PHP 8.4 support, security updates, B2B features, and upgrade timing advice for merchants…

See Adobe Commerce as a Service in action. This walkthrough explores the new architecture, frontend performance, admin updates, and the Comp…

A common Magento issue leads devs to truncate decimal values in the database—causing broken tax calculations and data loss. Here’s a safer, …

Determine whether your eCommerce platform challenges stem from Magento's complexity, your agency partner, or your own internal processes.

Learn what’s new in Adobe Commerce 2.4.8, including PHP 8.4 support, security updates, B2B features, and upgrade timing advice for merchants…

BigCommerce now supports company hierarchies in B2B Edition. Learn how to set them up, what to expect, and how to optimize them for complex …

Learn what’s new in Adobe Commerce 2.4.8, including PHP 8.4 support, security updates, B2B features, and upgrade timing advice for merchants…

Here's how the pieces fit together (with a downloadable map), describing Adobe Commerce, Experience Optimizer, Experience Manager and more.

Adobe Commerce as a Service is essentially Magento 2 in a "black box". Customizations happen in a different way. Learn how this affects you.

Curious about Adobe Commerce Optimizer? Learn how this powerful tool improves site speed, stability, and conversion rates for Magento, Sales…

Edge Delivery Services (Helix, AEM Franklin, Next Gen Composibility) is Adobe's toolset for delivering content to visitors. This article pro…

There's a new "theme", or website, in town—the official Luma-killer. See the new Adobe Commerce Storefront experience for yourself!

Adobe Commerce 2.4.7-p4 is a seemingly benign patch, but the devil is in the details. We discuss everything you need to know to pull of a sm…

We leverage our deep Magento 2 experience to present the pros and cons of how you can modernize your website.

We watch the industry like a hawk to understand what is changing. We review the statistics and our five favorite website migrations.

Discover the true cost of a Shopify website in 2024. Learn about recurring charges, design and development fees, and marketing expenses to p…

See the winners from our in-depth research of 3D Product Configuration tools on Shopify. Our best-overall pick is ShapeDiver, a customizable…

Learn what to consider when evaluating different BigCommerce agencies and discover the best BigCommerce development agencies by niche and sp…

Learn what to consider when evaluating different Shopify agencies and discover the best Shopify development agencies by niche and specialty.

See how others in the eCommerce industry are utilizing product configurators to increase customer confidence and sales.

We watch the industry like a hawk to understand what is changing. Here are the four websites that changed platforms in early 2024.

SwiftOtter reviews the top 8 eCommerce platforms for firearm and gun stores, along with a free download, to help identify what platform will…

Adobe Commerce’s built-in Page Builder drag-and-drop content types provide powerful authoring tools, but you can also extend them or create …

We detail a bulletproof 3-step plan to ensure your customers are well-informed about the potential delays associated with the strike.

We dive a bit deeper into the true backbone of the “open SaaS” platform, and a toolset with which you’ll become well familiar in your develo…

Make sure you have a good handle on the mechanics of enabling/disabling modules in Adobe Commerce, and the implications.

Virtual types in Adobe Commerce can seem intimidating at first, particular if your first exposure to them occurs when desperately trying to …

Syncing code and data between multiple environments is a fact of dev life. Adobe Commerce has a lot of moving pieces that create side effect…

Let's zoom in a to survey the major tools and concepts you’ll need to familiarize yourself with for your BigCommerce journey!

I hope you're making consistent use of PHP type-hints in your Magento code. But don't throw the habit of variable annotations out the window…

We look at everyday needs in the outdoor sporting goods industry, WooCommerce's features, platform and philosophy. Based on this assessment,…

In Adobe Commerce, layout XML files control the content on a given page. It’s often fairly easy to sleuth out which layout filename controls…

So you’ve decided to take the first steps toward learning how to “do BigCommerce development.” You may need to start with a mindset shift.

The magento/magento2-base Composer package is an important one for the main codebase of Adobe Commerce - one that typically does its job beh…

In this last entry in a series looking at generated classes in Adobe Commerce, we’re examining extension classes.

We’re continuing our look into generated classes in Adobe Commerce, and this time we’re going to examine the neglected and oft forgotten sib…

Interviews can be terrifying. They don't have to be. Joseph walks you through the eight steps to leapfrog to the front of the pack.

We’re continuing our look at generated classes in Adobe Commerce, and in this segment we’re examining factories.

In this short series, we’re going to look at the different kinds of auto-generated PHP classes in Adobe Commerce. First up: interceptors!

Prepare for certification success with SwiftOtter's live study group program

Are you making proper use of view models in your Adobe Commerce presentation layer, or do you continue to give in to the temptation to creat…

Here is everything you need to know to get Magento certified. We have been intimately familiar with the exam development process.

Joseph has done it, you can do it, too. Here's everything you need to know about ensuring your Magento 2 or Adobe Commerce certification rem…

The Magento Solution Specialist exam is tough to crack. Joseph walks you through what it takes—he helped write the exam.

You should be well familiar with using class constants instead of hard-coded strings in your PHP code, but did you know you can do this in y…

Harness the power of Adobe Commerce (Magento 2) and BigCommerce through these actionable ideas

Getting started on Magento 2 is not easy: we will point you in the right direction.

Learn how to effectively use and develop on BigCommerce

You probably mostly use view.xml in Adobe Commerce when you have to. But give some thought to defining your own vars to give presentational …

Are you ready to level up your career? We can help you. Join our certification challenge to get this kicked off!

If you're using Adobe Commerce Cloud, make your life simpler with the Synchronize action when you have code and data changes that should mak…

SwiftOtter has tracked all Magento to Adobe Commerce certification updates very closely. Here are our updates.

The answer may surprise you. Avoid critical mistakes that could exponentially increase the project cost.

Make feature toggles part of your development mindset. It should always be possible to disable the effects of your code without reverting it…

We've seen all the horror stories of unvetted modules. Don't let this happen to you. Here's why this is important.

Stories and analysis of how to pull through a revenue disaster on Magento 2.

We give at least 10% of our net profit to LifeWater, providing sustainable water to people across the world.

Magento collection processors might initially scare you away from implementing a service layer. But they're really just a good example of go…

Read the key ways to ensure you are working with a quality ecommerce integrator.

When using Magento declarative schema, it’s easy to forget generating a "whitelist" file with setup:db-declaration:generate-whitelist. But t…

GraphQL resolvers in Magento can be used in a flexible way, but if you’re used to more traditional API schemes, there’s un-learning to do. I…

Don’t overlook how GraphQL caching can enhance performance for headless Adobe Commerce! To get the full benefit of caching, you need to unde…

When creating a new Magento config setting, always ask yourself whether it is sensitive or env-specific and take the extra, easy step of dec…

When styling a Magento module, make sure you know the difference between _module.less and _extend.less and avoid introducing compile errors …

Learn about Adobe's recent changes to certification tests and titles. Two new titles and two new addendums.

Let "Magento do it's magic" doesn't always work. Here's how to get your website back on track.

Solving problems in an e-commerce environment is tough and demanding. Your manager, project manager and merchants are all staring at you say…

We developers often write code in isolation. COVID has only exasperated this. Just because we are using a tool doesn't mean it's the best or…

This sheds light on what your colleagues use to write code.

Learn the good and bad of Hyva in this unbiased review by SwiftOtter. We compare Hyva, Luma, Porto and PWA.

Through our audit process, we can identify which aspects of your site are keeping your business from achieving the desired results. Audits c…

Tired of outdated site search? SwiftOtter’s Customer Discovery AI uses conversational intelligence to transform how customers find products,…

AI is reshaping how customers find products online—and most eCommerce brands aren’t ready. In this episode of eCom Buzz, we unpack the shift…

Understand how to use AI in eCommerce the right way. This guide breaks down generative AI, machine learning, and automation—what each one do…

Learn how website speed affects sales, SEO, and user experience in 2025. Understand the ROI of performance optimization with expert insight,…

A practical, step-by-step guide for eCommerce managers on how to successfully custom build features—without overspending, overbuilding, or m…

Covering Adobe Commerce (Magento 2), Shopify, BigCommerce and WooCommerce

Covering Adobe Commerce (Magento 2), Shopify, BigCommerce and WooCommerce

Here's our expert opinion on "what's next" for your website. Use this guide to help you better achieve your goals for 2025.

Technical users aren't just browsing—they're building your success. Learn how to meet their exact needs and make their job (and yours) easie…

Help Customers Find products

Boost your Black Friday sales and average order value with three essential promotion types, complete with video tutorials for Shopify, BigCo…

Confusing product lines are frustrating your customers—learn how categorizing by application can improve their experience and boost your sal…

Learn how to improve product discoverability, boost user experience, and reduce bounce rates with three practical solutions for eCommerce we…

Discover 3 ways AI can enhance eCommerce productivity, plus 2 common traps to avoid. Learn about AI-powered tools, drone delivery issues, an…

Learn how to track your website's conversion rate in Google Analytics 4 and navigate the new "Key Events" system for better insights.

Learn how to solve eCommerce problems faster, boost your performance, and stay updated on the latest industry news from BigCommerce and more…

Explore three strategies to upgrade your ecommerce website and break free from outdated technology.

Explore the implications of Google’s antitrust lawsuit for merchants and gain insights from a recent eCommerce website launch.

Get ahead of the holiday rush by securing your eCommerce site, optimizing customer experience, and ensuring accurate delivery times to boost…

Discover the latest ecommerce news and learn how a clear value proposition can boost your online sales.

Discover how optimizing the Interaction to Next Paint (INP) metric can enhance your eCommerce website's user experience and boost search ran…

Discover how optimizing your website's image sizes can dramatically boost your site's speed and performance, and catch up on the latest eCom…

Discover how an overloaded Google Tag Manager could be tanking your SEO and learn the steps to streamline your tags for optimal search engin…

Unlock the secret to standing out in ecommerce with a clear value proposition that sets you apart from the competition.

Discover why Adobe Commerce is expensive to maintain and learn strategies to manage these costs.

Discover why your homepage might be less important than you think.

Discover the key needs of end users, architects, engineers, and dealers to optimize your B2B website and boost your sales!

Explore SwiftOtter's in-depth guide on optimizing mobile UX for fashion and apparel eCommerce. Learn how to design intuitive, high-performan…

Explore SwiftOtter's in-depth strategies for designing a seamless UX for both quoting and direct checkout in B2B manufacturing eCommerce. Le…

Looking for a PDF catalog replacement? Learn how manufacturers replace static PDFs with searchable, ERP-integrated digital catalogs, product…

Discover how to transform your online dealer map from a static list into a dynamic conversion tool. This guide from SwiftOtter shows how to …

In-depth strategies for optimizing your eCommerce return page UX. Learn how a frictionless, empathetic, and transparent return process can r…

Discover proven UX strategies for manufacturers to help B2B buyers identify products without a specific part number. Learn about visual sear…

Adobe Commerce’s built-in Page Builder drag-and-drop content types provide powerful authoring tools, but you can also extend them or create …

Make sure you have a good handle on the mechanics of enabling/disabling modules in Adobe Commerce, and the implications.

Virtual types in Adobe Commerce can seem intimidating at first, particular if your first exposure to them occurs when desperately trying to …

Syncing code and data between multiple environments is a fact of dev life. Adobe Commerce has a lot of moving pieces that create side effect…

I hope you're making consistent use of PHP type-hints in your Magento code. But don't throw the habit of variable annotations out the window…

In Adobe Commerce, layout XML files control the content on a given page. It’s often fairly easy to sleuth out which layout filename controls…

The magento/magento2-base Composer package is an important one for the main codebase of Adobe Commerce - one that typically does its job beh…

In this last entry in a series looking at generated classes in Adobe Commerce, we’re examining extension classes.

We’re continuing our look into generated classes in Adobe Commerce, and this time we’re going to examine the neglected and oft forgotten sib…

We’re continuing our look at generated classes in Adobe Commerce, and in this segment we’re examining factories.

In this short series, we’re going to look at the different kinds of auto-generated PHP classes in Adobe Commerce. First up: interceptors!

Are you making proper use of view models in your Adobe Commerce presentation layer, or do you continue to give in to the temptation to creat…

You should be well familiar with using class constants instead of hard-coded strings in your PHP code, but did you know you can do this in y…

You probably mostly use view.xml in Adobe Commerce when you have to. But give some thought to defining your own vars to give presentational …

If you're using Adobe Commerce Cloud, make your life simpler with the Synchronize action when you have code and data changes that should mak…

Make feature toggles part of your development mindset. It should always be possible to disable the effects of your code without reverting it…

Magento collection processors might initially scare you away from implementing a service layer. But they're really just a good example of go…

When using Magento declarative schema, it’s easy to forget generating a "whitelist" file with setup:db-declaration:generate-whitelist. But t…

GraphQL resolvers in Magento can be used in a flexible way, but if you’re used to more traditional API schemes, there’s un-learning to do. I…

Don’t overlook how GraphQL caching can enhance performance for headless Adobe Commerce! To get the full benefit of caching, you need to unde…

When creating a new Magento config setting, always ask yourself whether it is sensitive or env-specific and take the extra, easy step of dec…

When styling a Magento module, make sure you know the difference between _module.less and _extend.less and avoid introducing compile errors …

Listen in to this episode to hear James Cowie's recommendations for getting the most out of your code reviews, how to stay fresh with the kn…

Security is one of those topics like taxes where we have to just do it. Talking to someone like Talesh Seeparsan about security on our Magen…

Junior developers are a category of people we haven’t explored much on this podcast yet. In this episode of Smash the Bug, we’re changing th…

This episode of Smash the Bug is part 2 of the conversation with Joseph and Igor Miniailo! In this part, Igor delves further into the backst…

On this episode, we talk with Łukasz Bajsarowicz about Imposter Syndrome and burnout; two very common feelings that most, if not all of us c…

In this episode Alexander Galdin, Frontend Developer with ITdelight joined us to talk about customizing Hyvä for merchants. His in the trenc…

Igor Miniailo joins us for this return of Smash The Bug! He and Joseph share similar experiences on the difficulties of replicating issues, …

On this episode, Joseph and Jesse discuss the latest news, real-life challenges they face as an agency at SwiftOtter, and the importance of …

Today’s topic is on sticking points with Commerce Cloud, the challenges people bring upon themselves when they are deploying solutions out t…

Peter Jaap Blaakmeer has been a developer for over 15 years. He recently jumped into a pretty interesting project, and he was very kind to g…

When Peter Rusin comes across a monstrous challenge, he creates a tool to beat it, and shares it openly with the community. On this episode,…

On this episode, we hear from Michal Biarda on his passion for helping developers to get away from writing “spaghetti code”, and how he and …

January was a big month for SwiftOtter’s digital agency, meaning lots of difficult problems to solve and lessons to learn! Join Joseph and J…

On this episode, Leon Helmus shares a few of the crazy circumstances he has worked through and the challenges he’s overcome in the recent pa…

Grab a seat and let’s talk about what’s in the near future for us developers, going into 2022, and the “how”, “why” and “when” behind code r…

After getting hung up on the wonderful world of Hyvä themes and the amazing future in store for the Magento frontend, we’re finally back to …

Matt Sherer joins us on this episode to share his experience and show us what it really looks like to transition from a senior developer int…

Willem Wigman's disdain for Luma is what brought us Hyvä, a Magento front-end that makes sense. Why does it make sense? Let’s dive in and se…

Eric Allatt is an 8-time certified Magento developer (kind of a lot, right?) who is kind of obsessed with website performance. On this episo…

Ivan has been around since the beginning, and he has some very valuable tips to share from his experience that might just help you fix whate…

Join us on this episode as we discuss developers mental health, integration testing, debugging, and some challenging experiences with Łukasz…

In this episode we get to hear from Eric Erway, Group Project Manager at Adobe Commerce, regarding the future of Magento/Adobe Commerce Open…

In a world where billable hours and quick turnaround times are supreme, we must remember that quality is the only option, before profits or …

How far have YOU gone to smash a bug? Listen in to hear how Shawn Abramson worked on a bug that took him to a place he'd never been before.

When working with a legacy/inherited project, how do we jump in and assume the project without pulling the rug out from under the merchant, …

Barny Shergold has been developing software for over 30 years. Join us on this episode to get his advice on how to reach your full potential…

Join us on this episode to hear Ray Bogman's insider perspective on where Magento is headed and why he's excited about it's future

Join us on this episode as we discuss some new features, a big problem we recently faced on one of our client's sites, and a reminder to joi…

Listen in for Ben Marks take on Magento vs. Shopware, and advice on what you should be learning. You might be surprised!

In this episode, Ryan Keelaghan talks about his approach to large-scale upgrades, shares some advice on keeping your site secure, and gives …

Join us on this episode for an exciting Magento improvement, developer tips, and another crazy bug story from Jesse!

What is YOUR dream job? Are you prepared for that next interview? Are you being paid what you’re worth? Do you feel valued and appreciated b…

Join Joseph and Jesse as they discuss some exciting, new features in the Magento 2.4.3 release, as well as an interesting problem Jesse rece…

In this podcast, Eduard Zuiev, shares his daily habits and his methods of growing as a developer. He also tells his mountaintop story!

In this explosive episode of Smash the Bug, Joseph and Jisse explore the conversation of product repositories, efficiency enhancements and w…

Do you feel like you’ve had a lot of bad days recently? Tech workers are constantly dealing with new problems to solve that require a sense …

On this episode of Smash the Bug, Joseph and Jesse play out an interview to inspire you and help you to prepare for the next big move in you…

Join us on this podcast as Max Chadwick shares advice on debugging, and how to improve your skillset.

On this episode of Smash the Bug, the one and only Phillip Jackson, is here to discuss the process of going from Junior to Master Developer.…

Sometimes the problems we face aren't with the code, but with ourselves, and we need to be open up about these challenges so that we can hel…

In this episode, we discuss with TJ Gamble what makes a developer irreplaceable and how to think about your journey as an Ecommerce professi…

Do you want to be a PHP Pro? Oscar Merida, is here to give us the "PHP pro tools" and remind us of some very useful resources we should be u…

Chris Anderson, Tech Lead at BORN Group talks about a difficult integration project and how developers really should be learning how to use …

On this episode, Simon Frost gives us a sneak peek at his upcoming book, outlines his debugging process and explains what it takes to become…

Join Joseph and Jesse as they talk about the importance of resetting even before a problem is solved, a deep Xdebug stack trace, and the imp…

On this podcast, Robert Rand discusses the current state of the Magento ecosystem after the Adobe Summit, and gives some helpful tips on age…

Listen in to hear Joseph and Jesse talk about Hyva, BugUFO.com, and helpful strategies for debugging!

On this podcast, Dan Andrei talks about his experience dealing with a massive eCommerce store that wasn't functioning well on Magento 2.3.6!

Listen in as Joseph and Jesse talk about news from the Adobe Summit and discuss the many common production challenges that agencies experien…

Sarvagya Pandey talks about his experience with MSI and the difficult hurdles he has crossed in his career.

Join Joseph and Jesse as they talk about some big Magento/Adobe news, developer efficiency hacks and how to become a better problem solver.

On this episode of Smash the Bug, Ruggero Landolina shares his story about having to completely rebuild a Magento 2 website for a merchant w…

Listen in as Joris Hart, CTO at ATI4 GROUP explains a major issue he had to work through with uiComponents and custom product options in Mag…

Wahid Nory, an experienced developer out of The Netherlands explains a difficult challenge he faced with a merchant's shopping cart redirect…