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The vision for new eCommerce.

SwiftOtter's exposé on how Composable Commerce boosts search engine optimization and customer experience.

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Download the guide.

Receive a complimentary evaluation to determine the value this eCommerce approach will bring to your website.

eCommerce merchants are always on the lookout for competitive advantages.

No platform is immune from a slow user experience or non-passing Core Web Vitals, which frustrates both customers and search engines.

Your competitors are figuring out that these do make a difference.

This book is based on our research and experience regarding the new technology stack for facilitating a customer experience: modern eCommerce (aka Composable or Headless).

Co-Founder and CRO at Future Commerce
Brian Lange

Joseph Maxwell's 'Modern eCommerce' is a must-read for anyone looking to take their eCommerce experience to the next level. With a clear and engaging style, Joseph shares practical insights that feel like a conversation with a trusted friend rather than a lecture. His deep understanding of the eCommerce landscape shines through, making complex ideas easy to grasp. This book is not just informative; it’s inspiring, encouraging brands and retailers to embrace new strategies to connect with their customers.

So, what really is the book about?

The new "style" of eCommerce is called "composable" or "headless" (the latter is not overly humane). When done right, the outcome is a lightning-fast performance, easy access to building new features, and a best-in-class content development experience. This results in tremendous benefits:

  • Happy search engines, thanks to the best-available Google page speed scores.
  • Happy visitors and customers, thanks to lightning-fast page load times.
  • Happy store administrators, thanks to rapid drag/drop content and excellent maintainability.
Your SwiftOtter consultants

Our offer

Books like Modern eCommerce contain good information. However, connecting the dots between details and your business can be challenging.

We would like to do this for you.

We need only 30 minutes of your time to complete our Composable Value Assessment for your brand. This 5-page document details how much the value will apply to your brand. It is a $1,000 value—yours for the next three weeks.

Drop your name and email in the form below and we will reply swiftly.

About the author, Joseph Maxwell

As the chief merchant advocate (ie president) at SwiftOtter, Joseph heads up our thought leadership practice. Our goal is to equip and empower merchants to be at the top of their game—and this resource is one more step in that journey. Joseph lives in Kansas City with his wife and three children.

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