Digital Trails: Navigating eCommerce for Outdoor Sporting Goods merchants

SwiftOtter places our decades of experience into a free, downloadable format.


A vision for growing your eCommerce website.

The story

Picture this: you are entering December when your boss walks into your office and says: "I just received the edict that our goal for next year is to grow eCommerce revenue by 25%." You, as the eCommerce manager, now have to pull together a plan about how to achieve this revenue growth. The challenge is everything you've done to grow your brand thus far revolves around your gut feeling. You've been successful, but it's taken way more than a year to get to this point.

What do you do?

You download SwiftOtter's free Digital Trails ebook, your guide to establishing a vision and following through on it.

SwiftOtter's two B2B experts, Joseph Maxwell and Jon Guess, have over a decade of combined experience guiding eCommerce merchants to success. From their perspective, arriving at the destination isn't as daunting as determining it. This book represents a methodical guide for this vision.

Download Here

Drop your email below and we will email this ebook to you pronto—all 74 pages for free!

You will receive the PDF link in your inbox. We promise that you won't receive spam as a result of sharing your email or phone. We will send you periodic, but highly informative emails on an occasional basis—you are more than welcome to opt out at any point.

Why do you ask for my email?

Strategic discoveries often cost $10,000 or more. A significant part of this is understanding your business goals and mapping them to technological solutions. This book puts that process into concrete terms.

Of course, we can help you make this decision as we have built an even more condensed version of this document.

Platform selection overview

If you're considering a new eCommerce platform or want to see what other features are available on the market, you'll appreciate the first section of this eBook. We apply our Consumer Reports-esque ratings of eighteen areas of functionality. We give a star-based rating to each platform's implementation of a given feature. This information comes from our experience and study of each platform.

BigCommerce + Outdoor Sporting Goods

Crawl → Walk → Run

What do we do next? How do we improve our website to a place that keeps it at the forefront of a customer's vision? These growth questions can be hard to answer as this vertical has so many intricacies. We have condensed our deep experience into this document to cast a pathway forward for you.

Who this is for

Which eCommerce merchants will get value from this ebook?


All the gear necessary for a wonderful hunt in the great outdoors.


Shooting sports continue to grow in popularity, whether it's target shooting, skeet, 3-gun competitions and more.


Get outside and teach this critical skill to the next generation.


What's better than enjoying beautiful views—and capping the day off with fried fish?

Survival Gear

You never know what's going to happen, but at least you can prepare for everything.

Water Sports

Swimming, surfing, scuba diving, snorkeling, sailing, kayaking, water skiing—the possibilities are endless.

This book is well-tuned to cast a detailed vision—literally a menu of well-built features as seen on many other websites in these industries.

What it includes

Download this guide (for free) as a guide for your eCommerce business.

74 Easily-Readable Pages

Learn platform capabilities and identify a vision for growing your B2B eCommerce presence.

Platform Comparison

Compare Adobe Commerce, Shopify Plus, BigCommerce and WooCommerce.

eCommerce Maturity Model

Where does your store stand? Where can it go?

Migration Process

Learn about SwiftOtter's system for successfully migrating websites.

The authors: Joseph Maxwell + Jon Guess

Joseph, CEO at SwiftOtter, has over ten years of eCommerce experience. He has helped brands grow and achieve their goals through technological solutions.

Jon, Business Analyst at SwiftOtter, grew a eCommerce website from $0 to a multi-million dollar website in a few years. His gentle demeanor and knowledge establishes immediate rapport.

An Introduction to SwiftOtter

Excellence in Ecommerce Experiences—since 2012.

As you can see with this guidebook, SwiftOtter believes in education and enablement (we have also built a significant training practice). Getting into a full-site migration may seem scary.

But with us at SwiftOtter, it's not. We will walk you through the process you will read about in this quickstart guide.

  • We learn the key points of your needs and give you a rough order of magnitude for cost and timeline.
  • We enter a paid discovery to understand what needs to be built: the scope.
  • Once we agree on the scope (price), we begin work.
  • We involve you through the development process to ensure it's exactly as you need.

SwiftOtter is a Certified BigCommerce Partner. We are also a Commerce-specialized Adobe Partner. We know the best of both worlds and have put this knowledge into building this quickstart guide for you.