Why Traditional eCommerce Search Doesn’t Cut It Anymore
Even with filters, categories, and predictive text, most site search tools are stuck in 2010. They rely on rigid rules, exact-match keywords, and limited indexing. They miss nuance. They ignore context.
The result?
- Customers get flooded with irrelevant results
- Product discoverability tanks
- Support questions go unanswered
- Bounce rates rise—and LTV drops
And here’s the worst part: you’re likely spending serious effort improving your product content, optimizing collections, and running ad campaigns—only to lose the customer at the very last step.