Previous iterations
Customer Discovery AI: Upgrade Your Site Search and Drive More Conversions
Tired of outdated site search? SwiftOtter’s Customer Discovery AI uses conversational intelligence to transform how customers find products,…
AI is Changing How Customers Discover eCommerce Brands
AI is reshaping how customers find products online—and most eCommerce brands aren’t ready. In this episode of eCom Buzz, we unpack the shift…
AI in eCommerce: What Works, What Doesn’t, and How to Actually Use It
Understand how to use AI in eCommerce the right way. This guide breaks down generative AI, machine learning, and automation—what each one do…
eCommerce Performance Optimization: When to Invest, What to Fix, and What to Ignore
Learn how website speed affects sales, SEO, and user experience in 2025. Understand the ROI of performance optimization with expert insight,…
How to Custom Build an eCommerce Feature Without Wasting Time or Money
A practical, step-by-step guide for eCommerce managers on how to successfully custom build features—without overspending, overbuilding, or m…
Build or Buy? How to Scope Smarter eCommerce Features
Covering Adobe Commerce (Magento 2), Shopify, BigCommerce and WooCommerce
Five Impactful eCommerce DIY Tune-up Tips
Covering Adobe Commerce (Magento 2), Shopify, BigCommerce and WooCommerce
The Maturity Assessment: a baseline for the present; a vision for the future.
Here's our expert opinion on "what's next" for your website. Use this guide to help you better achieve your goals for 2025.
Is Your Website Driving Away Valuable, Technical Users?
Technical users aren't just browsing—they're building your success. Learn how to meet their exact needs and make their job (and yours) easie…
The Category Drilldown: Help Customers Find Products
Help Customers Find products
eCom Buzz Ep 17: Black Friday Promotions
Boost your Black Friday sales and average order value with three essential promotion types, complete with video tutorials for Shopify, BigCo…
eCom Buzz Ep 16: Branded product lines are a graveyard fixture for eCommerce
Confusing product lines are frustrating your customers—learn how categorizing by application can improve their experience and boost your sal…
Ep 15: Playing Spot-It on your website?
Learn how to improve product discoverability, boost user experience, and reduce bounce rates with three practical solutions for eCommerce we…
Ep 14: 3 + 2 = 5 ways to use or avoid AI to improve your eCommerce productivity.
Discover 3 ways AI can enhance eCommerce productivity, plus 2 common traps to avoid. Learn about AI-powered tools, drone delivery issues, an…
Ep 13: Can’t find your conversion rate in GA4
Learn how to track your website's conversion rate in Google Analytics 4 and navigate the new "Key Events" system for better insights.
Ep 12: Master problem-solving to get a raise on your next evaluation
Learn how to solve eCommerce problems faster, boost your performance, and stay updated on the latest industry news from BigCommerce and more…
Ep. 11: Is your user experience slow or clunky?
Explore three strategies to upgrade your ecommerce website and break free from outdated technology.
Ep. 10: Google’s Antitrust Lawsuit & Lessons from a New Website Launch
Explore the implications of Google’s antitrust lawsuit for merchants and gain insights from a recent eCommerce website launch.
Ep. 9: How long until I receive your product?
Get ahead of the holiday rush by securing your eCommerce site, optimizing customer experience, and ensuring accurate delivery times to boost…
Ep. 8: Unlocking Sales with a Clear Value Proposition
Discover the latest ecommerce news and learn how a clear value proposition can boost your online sales.
Ep. 7: What's your Interaction to Next Pain(t)?
Discover how optimizing the Interaction to Next Paint (INP) metric can enhance your eCommerce website's user experience and boost search ran…
Ep. 6: Optimize Your Website's Image Sizes to Boost Performance
Discover how optimizing your website's image sizes can dramatically boost your site's speed and performance, and catch up on the latest eCom…
Ep. 5: Google Tag Manager May Be Killing Your SEO
Discover how an overloaded Google Tag Manager could be tanking your SEO and learn the steps to streamline your tags for optimal search engin…
Ep. 4: Why is a clear value proposition crucial?
Unlock the secret to standing out in ecommerce with a clear value proposition that sets you apart from the competition.
Ep. 3: Why Is Adobe Commerce Expensive?
Discover why Adobe Commerce is expensive to maintain and learn strategies to manage these costs.
Ep. 2: Is Your Homepage Irrelevant?
Discover why your homepage might be less important than you think.
Ep. 1: Who Uses Your B2B Website?
Discover the key needs of end users, architects, engineers, and dealers to optimize your B2B website and boost your sales!
