Previous iterations
Master Problem-Solving to Advance Your eCommerce Career | SwiftOtter
Learn how to solve eCommerce problems faster, boost your performance, and stay updated on the latest industry news from BigCommerce and more.How structured problem-solving improves your eCommerce performance, makes you more valuable to your team, and sets you up for advancement.
Lessons From a New Website Launch + Google's Antitrust Lawsuit | SwiftOtter
Explore the implications of Google’s antitrust lawsuit for merchants and gain insights from a recent eCommerce website launch.What eCommerce merchants should know about Google's antitrust case, plus practical lessons from a recent website launch.
Is Your eCommerce Homepage Irrelevant? | SwiftOtter
Why the homepage is often the least important page on your eCommerce site, and what pages actually drive traffic and convert buyers.Why the homepage is often the least important page on your eCommerce site, and what pages actually drive traffic and convert buyers.
Five Impactful eCommerce DIY Tune-up Tips | SwiftOtter
Five practical eCommerce tune-up tips you can implement yourself, covering performance, UX, SEO, and catalog hygiene across major platforms.Five practical eCommerce tune-up tips you can implement yourself, covering performance, UX, SEO, and catalog hygiene across major platforms.
Unlocking Sales With a Clear Value Proposition | SwiftOtter
How a clear value proposition changes the way buyers evaluate your store, and what to do if yours is vague or missing entirely.How a clear value proposition changes the way buyers evaluate your store, and what to do if yours is vague or missing entirely.
Why Is Adobe Commerce Expensive? | SwiftOtter
Why Adobe Commerce carries a high total cost of ownership, and the strategies merchants use to manage licensing, hosting, and development expenses.Why Adobe Commerce carries a high total cost of ownership, and the strategies merchants use to manage licensing, hosting, and development ex…
Who Uses Your B2B Website and What Do They Need? | SwiftOtter
The different buyer types who use B2B websites, what each one needs from the experience, and how to design a site that works for all of them.The different buyer types who use B2B websites, what each one needs from the experience, and how to design a site that works for all of them…
Is Your eCommerce User Experience Slow or Clunky? | SwiftOtter
Three strategies to improve a slow or clunky eCommerce experience and break free from the outdated technology holding your store back.Three strategies to improve a slow or clunky eCommerce experience and break free from the outdated technology holding your store back.
Holiday Season eCommerce Prep + Navigating Security Risks | SwiftOtter
How to prepare your eCommerce store for the holiday season: delivery accuracy, site security, and customer experience basics that protect revenue.How to prepare your eCommerce store for the holiday season: delivery accuracy, site security, and customer experience basics that protect re…
Are Your Customers Playing Spot-It on Your Website? | SwiftOtter
Three practical ways to improve product discoverability on your eCommerce site, reduce frustration, and keep buyers engaged long enough to convert.Three practical ways to improve product discoverability on your eCommerce site, reduce frustration, and keep buyers engaged long enough to c…
Optimize eCommerce Website Images to Boost Performance | SwiftOtter
How optimizing image sizes and formats improves eCommerce site speed, Core Web Vitals scores, and overall page performance.How optimizing image sizes and formats improves eCommerce site speed, Core Web Vitals scores, and overall page performance.
Interaction to Next Paint (INP): What eCommerce Merchants Need to Know
What the Interaction to Next Paint metric is, why it matters for eCommerce UX, and how to diagnose and improve your INP score.What the Interaction to Next Paint metric is, why it matters for eCommerce UX, and how to diagnose and improve your INP score.
Is Google Tag Manager Hurting Your SEO? | SwiftOtter
How an overloaded Google Tag Manager setup can hurt your SEO, and the steps to audit and streamline your tags to recover performance.How an overloaded Google Tag Manager setup can hurt your SEO, and the steps to audit and streamline your tags to recover performance.
How to Find Your Conversion Rate in GA4 | SwiftOtter
How to find and track conversion rates in Google Analytics 4, including the new Key Events system and what changed from Universal Analytics.How to find and track conversion rates in Google Analytics 4, including the new Key Events system and what changed from Universal Analytics.
eCommerce Maturity Assessment: Baseline and Future Vision | SwiftOtter
How to use an eCommerce maturity assessment to establish your current baseline and build a shared vision for where your store needs to go next.How to use an eCommerce maturity assessment to establish your current baseline and build a shared vision for where your store needs to go ne…
Branded Product Lines in eCommerce: What to Fix | SwiftOtter
Confusing product lines frustrate buyers and kill conversions. Learn how categorizing by application instead of brand name improves the experience.Confusing product lines frustrate buyers and kill conversions. Learn how categorizing by application instead of brand name improves the expe…
How to Scope and Build eCommerce Features Without Overspending | SwiftOtter
A proven 4-step process to plan, build, and launch custom features that deliver real value—for your customers, your team, and your bottom line.A practical guide for eCommerce managers on how to scope, prioritize, and build custom features without overbuilding or blowing the budget.
The Category Drilldown: Help Customers Find Products | SwiftOtter
How category drilldowns and filtering structures help customers find products faster and reduce the friction that kills conversions.How category drilldowns and filtering structures help customers find products faster and reduce the friction that kills conversions.
Build or Buy? How to Scope Smarter eCommerce Features | SwiftOtter
How to decide whether to build or buy an eCommerce feature, with guidance on scoping, evaluating third-party tools, and avoiding costly missteps.How to decide whether to build or buy an eCommerce feature, with guidance on scoping, evaluating third-party tools, and avoiding costly miss…
Black Friday eCommerce Promotions: Shopify, BigCommerce & Adobe | SwiftOtter
Three promotion types that increase Black Friday sales and average order value, with video tutorials for Shopify, BigCommerce, and Adobe Commerce.Three promotion types that increase Black Friday sales and average order value, with video tutorials for Shopify, BigCommerce, and Adobe Com…
Ways to Use or Avoid AI in eCommerce Productivity | SwiftOtter
Three ways AI can improve eCommerce productivity and two common traps to avoid, plus a look at AI-powered tools and supply chain challenges.Three ways AI can improve eCommerce productivity and two common traps to avoid, plus a look at AI-powered tools and supply chain challenges.
Customer Discovery AI: Rethinking eCommerce Search | SwiftOtter
See how SwiftOtter is redefining product discovery with AI-powered site search built for modern eCommerce brands.SwiftOtter Customer Discovery AI replaces outdated site search with a conversational experience that helps buyers find products faster and c…
Is Your eCommerce Store Ready for AI? | SwiftOtter
SwiftOtter is a Certified BigCommerce Partner with deep experience in B2B, migrations, and complex catalog needs. Built to grow with your business.SwiftOtter is a Certified BigCommerce Partner with deep experience in B2B, migrations, and complex catalog needs. Built to grow with your bu…
AI in eCommerce: What Works and How to Use It | SwiftOtter
A practical guide to AI in eCommerce: what generative AI, machine learning, and automation each do, where they fall short, and how to drive value.A practical guide to AI in eCommerce: what generative AI, machine learning, and automation each do, where they fall short, and how to drive …
AI is Changing How Customers Discover eCommerce Brands | SwiftOtter
AI is reshaping how buyers find products and most brands are not ready. This eCom Buzz covers the AI-first discovery shift and four ways to adapt.AI is reshaping how buyers find products and most brands are not ready. This eCom Buzz covers the AI-first discovery shift and four ways to …
eCommerce Performance: What to Fix, Invest & Ignore
Not every slow site needs a fix. Learn how to identify meaningful performance issues, prioritize what impacts revenue, and avoid wasted budget on vanity metrics.Learn how website speed affects sales, SEO, and UX. See the ROI of performance optimization with benchmarks and a Google Lighthouse and CrUX…
Is Your Website Driving Away Valuable, Technical Users?
Technical users aren't just browsing—they're building your success. Learn how to meet their exact needs and make their job (and yours) easier.Technical users aren't just browsing—they're building your success. Learn how to meet their exact needs and make their job (and yours) easie…
Ep. 4: Why is a clear value proposition crucial?
Unlock the secret to standing out in ecommerce with a clear value proposition that sets you apart from the competition.Unlock the secret to standing out in ecommerce with a clear value proposition that sets you apart from the competition.
