
Why does your agency partner matter?
In addition to the knowledge required to properly use Adobe Commerce, your agency partner matters when it comes to your overall success. eCommerce, whether it’s the core of your business or a recent addition to your brick and mortar business, is an important part of success in this day and age. If the experience on your website is lacking, you will likely feel the impact on the business you see– or, more likely, don’t see– being done on your website. Choosing the right agency partner is like picking the right tool for the job; the work will be more efficient, and the end result will be that much better.

Should you hire a developer?
Maybe you’re considering hiring developers instead. Having someone you can rely on in-house could potentially be a better long-term decision than using freelancers. There are factors that should be taken into consideration before posting that job listing though. There are ebbs and flows in workload for developers related to busy and slow seasons in the business. If you hire developers, you should be prepared to potentially have to let them go when business slows down.
In addition to bringing in developers, it would also be wise to hire a project manager. Developers do not like to get caught between multiple people on the leadership team, all with different demands and expectations. A project manager would be the go-between for leadership and execution, which would help reduce frustration from all parties, and establish reasonable and agreed-upon expectations.

Key points to evaluate
There are countless agency options to choose from these days, so what can you do to narrow your search? There are a few key details that you should assess while doing your research.
- Are they certified? One of the ways to check for certifications is to check the Adobe Solution Partner Directory. Certifications aren’t everything, but they can be a helpful indicator of the agency’s knowledge of and commitment to a platform.
- References. Reviews are helpful, but is there someone you can talk to directly that has experience working with them?
- Portfolio. Seeing the overall quality of their work should influence your decision. Better yet, have they executed similar tasks or projects to what you need?
- Are they SOC Type II compliant? With new data breaches being reported all the time, your customers are counting on you to keep their information safe. Choosing an agency that has gone through the audit process and is SOC Type II compliant is one step you can take to safeguard the data that has been entrusted to you.