Articles for Merchants
How Much Does a Shopify Website Cost? (2024 Price Estimates)
Discover the true cost of a Shopify website in 2024. Learn about recurring charges, design and development fees, and marketing expenses to p…
Best B2B Buyer Portals for 2025: OroCommerce vs BigCommerce vs SparkLayer
A side-by-side look at three of the most requested B2B buyer portals, with real-world insights on features, integrations, and which platform is right for your business.Compare OroCommerce, BigCommerce B2B Edition, and SparkLayer in this in-depth guide. Learn which buyer portal fits your B2B sales process, w…
5 AI Questions Every eCommerce CEO Should Ask Their Agency in 2025
The Questions That Separate Real AI Expertise from Hype in eCommerce DevelopmentDiscover the 5 AI questions top eCommerce CEOs use to evaluate their agency’s expertise, measure ROI, and protect data in 2025.
Does WooCommerce Support Firearms Merchants?
We look at everyday needs in the outdoor sporting goods industry, WooCommerce's features, platform and philosophy. Based on this assessment,…
8 Best eCommerce Platforms for Firearms and Gun Stores
SwiftOtter reviews the top 8 eCommerce platforms for firearm and gun stores, along with a free download, to help identify what platform will…
A merchant's guide to Adobe Commerce 2.4.7-p4
Adobe Commerce 2.4.7-p4 is a seemingly benign patch, but the devil is in the details. We discuss everything you need to know to pull of a sm…
AI Product Description Optimization: Fix Vague eCommerce Copy and Boost Conversions
Vague product descriptions cost you more than you think. Here’s how to fix them using AI—without relying on AI to do the job for you.Vague product descriptions are killing your conversions. Learn how to fix them with AI-powered techniques that improve SEO, clarity, and buy…
The Ultimate Multi-Brand eCommerce Platform Comparison
Multi-Brand eCommerce: Shopify vs BigCommerce vs Adobe Commerce (2025 Comparison)Running multiple brands? We compare Shopify, BigCommerce, and Adobe Commerce for multi-store eCommerce—including inventory sync, admin tools…
5 Reasons Hyvä Might Not Be Right for Your Magento Store in 2025
Don’t jump on the Hyvä bandwagon before watching this. These five red flags could save your team time, money, and major frustration.Hyvä is a popular Magento theme for a reason—but it isn’t always the right fit. Learn five key situations where merchants should pause befor…
Hyvä and Magento in 2025: Why It’s Still the Smartest Frontend Move You Can Make
Hyvä has become the leading frontend solution for Magento and Adobe Commerce—but is it right for your store? This page outlines five compelling reasons why Hyvä remains the top choice in 2025, offering unmatched performance, low-risk implementation, and a powerful CMS experience—without requiring a full platform migration.Considering Hyvä for your Magento store? Here are five major reasons it remains the smartest frontend investment in 2025—faster, cleaner, an…
Stop Asking This ERP Integration Question When Vetting eCommerce Agencies
Many B2B and industrial brands anchor agency conversations around ERP experience—but this one question can quietly sabotage your entire replatforming project. Learn what to ask instead and how to evaluate partners with confidence.Most brands start their agency search with one big question: “Have you integrated our ERP before?” But this surface-level filter often leads…
What To Do When Your Website Goes Down | SwiftOtter Outage Response Guide
Real-time response strategies to minimize damage, recover faster, and turn website outages into opportunity.Is your website down? Here’s what to do next. Follow our expert guide to diagnose the problem, communicate effectively, and recover fast—plu…
Does Hyva Actually Improve Magento Site Performance?
A real-world performance breakdown using Google’s CrUX dataset across thousands of Magento websites—what Hyva improves, what it doesn’t, and the surprising truth no one’s talking about.We analyzed nearly 9,000 Magento websites—including hundreds using Hyva—to find out if switching themes actually improves Core Web Vitals an…
Adobe Commerce Live Search: Pros, Cons & the Hidden Advantage Most Merchants Miss
eCommerce Site Search Guide | Adobe Commerce / Magento 2Learn what’s new in Adobe Commerce 2.4.8, including PHP 8.4 support, security updates, B2B features, and upgrade timing advice for merchants…
What is Adobe Commerce Optimizer: rapid eCommerce facelifts
Adobe Commerce Optimizer is your ticket to modernizing your eCommerce experience without a complete rebuildCurious about Adobe Commerce Optimizer? Learn how this powerful tool improves site speed, stability, and conversion rates for Magento, Sales…
Adobe Commerce as a Service: Full Demo and Walkthrough | SwiftOtter
What Adobe Commerce looks like now—and where it’s headingSee Adobe Commerce as a Service in action. This walkthrough explores the new architecture, frontend performance, admin updates, and the Comp…
Fixing Magento Attribute Decimals Without Breaking Your Data
Avoid rounding issues in Magento by fixing attribute display the right way.A common Magento issue leads devs to truncate decimal values in the database—causing broken tax calculations and data loss. Here’s a safer, …
Diagnosing Your eCommerce Platform Struggles: Is It Magento, Your Agency, or Something Else?
Struggling with your eCommerce platform? This guide helps mid-market merchants identify whether Magento, your agency, or internal processes are causing your website problems and how to move forward.Determine whether your eCommerce platform challenges stem from Magento's complexity, your agency partner, or your own internal processes.
Five Problems Adobe Commerce Optimizer Solves
Learn what’s new in Adobe Commerce 2.4.8, including PHP 8.4 support, security updates, B2B features, and upgrade timing advice for merchants…
What is Adobe Commerce as a Service
Adobe Commerce as a Service is essentially Magento 2 in a "black box". Customizations happen in a different way. Learn how this affects you.
Adobe Commerce 2.4.8: What Merchants Need to Know
Learn what’s new in Adobe Commerce 2.4.8, including PHP 8.4 support, security updates, B2B features, and upgrade timing advice for merchants…
BigCommerce B2B Edition: Managing Company Hierarchies
BigCommerce now supports company hierarchies in B2B Edition. Learn how to set them up, what to expect, and how to optimize them for complex …
The Adobe Experience Platform Product Map
Here's how the pieces fit together (with a downloadable map), describing Adobe Commerce, Experience Optimizer, Experience Manager and more.
What is Adobe Edge Delivery Services (EDS)?
Edge Delivery Services (Helix, AEM Franklin, Next Gen Composibility) is Adobe's toolset for delivering content to visitors. This article pro…
Adobe Commerce Storefront Demo
There's a new "theme", or website, in town—the official Luma-killer. See the new Adobe Commerce Storefront experience for yourself!
Change themes or replatform? Four options for modernizing your Adobe Commerce website.
We leverage our deep Magento 2 experience to present the pros and cons of how you can modernize your website.We leverage our deep Magento 2 experience to present the pros and cons of how you can modernize your website.
7 Best BigCommerce Development Agencies in 2024
Learn what to consider when evaluating different BigCommerce agencies and discover the best BigCommerce development agencies by niche and sp…
The Outdoor Sporting Goods Competitive Analysis: 2024 Q2
We watch the industry like a hawk to understand what is changing. We review the statistics and our five favorite website migrations.
Is Hyva the right choice for Adobe Commerce & Magento 2 websites?
Learn the good and bad of Hyva in this unbiased review by SwiftOtter. We compare Hyva, Luma, Porto and PWA.
The Outdoor Sporting Goods Competitive Analysis: 2024 Q1
We watch the industry like a hawk to understand what is changing. Here are the four websites that changed platforms in early 2024.We watch the industry like a hawk to understand what is changing. Here are the four websites that changed platforms in early 2024.
6 Best Shopify Development Agencies in 2024
Learn what to consider when evaluating different Shopify agencies and discover the best Shopify development agencies by niche and specialty.
Reviewed: Top 6 Shopify Product Configurators [2024]
See the winners from our in-depth research of 3D Product Configuration tools on Shopify. Our best-overall pick is ShapeDiver, a customizable…
20 eCommerce Product Configurator Examples [2024]
See how others in the eCommerce industry are utilizing product configurators to increase customer confidence and sales.
Magento 2 (Adobe Commerce) Audit: Improve Site Performance and Results
Through our audit process, we can identify which aspects of your site are keeping your business from achieving the desired results. Audits c…
How Much Does a Magento 2 Website Cost? (Now Adobe Commerce)
The answer may surprise you. Avoid critical mistakes that could exponentially increase the project cost.
The top four resources for learning BigCommerce [Aug, 2023]
Learn how to effectively use and develop on BigCommerce
Potential UPS Strike: here's how merchants on BigCommerce and Adobe Commerce should prepare.
Three critical points to bulletproof your website against fallout from a potential UPS StrikeWe detail a bulletproof 3-step plan to ensure your customers are well-informed about the potential delays associated with the strike.
How to assess a Adobe Commerce (Magento 2) development partner.
Read the key ways to ensure you are working with a quality ecommerce integrator.
Why we review Magento modules before installation—and why you should, too.
We've seen all the horror stories of unvetted modules. Don't let this happen to you. Here's why this is important.
Upgrading Adobe Commerce from 2.3 to 2.4
How to rescue an Adobe Commerce / Magento 2 website
Let "Magento do it's magic" doesn't always work. Here's how to get your website back on track.
The Case for Personalization
Stay ahead of an ADA/website-related lawsuit
How Colorado's Retail Delivery Fee Affects Magento
Diagnose a revenue drop after an Adobe Commerce migration
Stories and analysis of how to pull through a revenue disaster on Magento 2.