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Articles for Merchants

5 AI Questions Every eCommerce CEO Should Ask Their Agency in 2025

Discover the 5 AI questions top eCommerce CEOs use to evaluate their agency’s expertise, measure ROI, and protect data in 2025.

Best B2B Buyer Portals for 2025: OroCommerce vs BigCommerce vs SparkLayer

Compare OroCommerce, BigCommerce B2B Edition, and SparkLayer in this in-depth guide. Learn which buyer portal fits your B2B sales process, w…

AI Product Description Optimization: Fix Vague eCommerce Copy and Boost Conversions

Vague product descriptions are killing your conversions. Learn how to fix them with AI-powered techniques that improve SEO, clarity, and buy…

The Ultimate Multi-Brand eCommerce Platform Comparison

Running multiple brands? We compare Shopify, BigCommerce, and Adobe Commerce for multi-store eCommerce—including inventory sync, admin tools…

5 Reasons Hyvä Might Not Be Right for Your Magento Store in 2025

Hyvä is a popular Magento theme for a reason—but it isn’t always the right fit. Learn five key situations where merchants should pause befor…

Hyvä and Magento in 2025: Why It’s Still the Smartest Frontend Move You Can Make

Considering Hyvä for your Magento store? Here are five major reasons it remains the smartest frontend investment in 2025—faster, cleaner, an…

Stop Asking This ERP Integration Question When Vetting eCommerce Agencies

Most brands start their agency search with one big question: “Have you integrated our ERP before?” But this surface-level filter often leads…

Broken homepage due to a website outage
What To Do When Your Website Goes Down | SwiftOtter Outage Response Guide

Is your website down? Here’s what to do next. Follow our expert guide to diagnose the problem, communicate effectively, and recover fast—plu…

Does Hyva Actually Improve Magento Site Performance?

We analyzed nearly 9,000 Magento websites—including hundreds using Hyva—to find out if switching themes actually improves Core Web Vitals an…

Adobe Commerce Live Search: Pros, Cons & the Hidden Advantage Most Merchants Miss

Learn what’s new in Adobe Commerce 2.4.8, including PHP 8.4 support, security updates, B2B features, and upgrade timing advice for merchants…

Adobe Commerce as a Service Demo
Adobe Commerce as a Service: Full Demo and Walkthrough | SwiftOtter

See Adobe Commerce as a Service in action. This walkthrough explores the new architecture, frontend performance, admin updates, and the Comp…

Fixing Magento Attribute Decimals Without Breaking Your Data

A common Magento issue leads devs to truncate decimal values in the database—causing broken tax calculations and data loss. Here’s a safer, …

Diagnosing Your eCommerce Platform Struggles: Is It Magento, Your Agency, or Something Else?

Determine whether your eCommerce platform challenges stem from Magento's complexity, your agency partner, or your own internal processes.

Five Problems Adobe Commerce Optimizer Solves

Learn what’s new in Adobe Commerce 2.4.8, including PHP 8.4 support, security updates, B2B features, and upgrade timing advice for merchants…

BigCommerce B2B Edition: Managing Company Hierarchies

BigCommerce now supports company hierarchies in B2B Edition. Learn how to set them up, what to expect, and how to optimize them for complex …

Adobe Commerce 2.4.8: What Merchants Need to Know

Learn what’s new in Adobe Commerce 2.4.8, including PHP 8.4 support, security updates, B2B features, and upgrade timing advice for merchants…

The Adobe Experience Platform Product Map

Here's how the pieces fit together (with a downloadable map), describing Adobe Commerce, Experience Optimizer, Experience Manager and more.

What is Adobe Commerce as a Service

Adobe Commerce as a Service is essentially Magento 2 in a "black box". Customizations happen in a different way. Learn how this affects you.

What is Adobe Commerce Optimizer: rapid eCommerce facelifts

Curious about Adobe Commerce Optimizer? Learn how this powerful tool improves site speed, stability, and conversion rates for Magento, Sales…

What is Adobe Edge Delivery Services (EDS)?

Edge Delivery Services (Helix, AEM Franklin, Next Gen Composibility) is Adobe's toolset for delivering content to visitors. This article pro…

Adobe Commerce Storefront Demo

There's a new "theme", or website, in town—the official Luma-killer. See the new Adobe Commerce Storefront experience for yourself!

A merchant's guide to Adobe Commerce 2.4.7-p4

Adobe Commerce 2.4.7-p4 is a seemingly benign patch, but the devil is in the details. We discuss everything you need to know to pull of a sm…

Change themes or replatform? Four options for modernizing your Adobe Commerce website.

We leverage our deep Magento 2 experience to present the pros and cons of how you can modernize your website.

foggy mountain summit
The Outdoor Sporting Goods Competitive Analysis: 2024 Q2

We watch the industry like a hawk to understand what is changing. We review the statistics and our five favorite website migrations.

How Much Does a Shopify Website Cost? (2024 Price Estimates)

Discover the true cost of a Shopify website in 2024. Learn about recurring charges, design and development fees, and marketing expenses to p…

Reviewed: Top 6 Shopify Product Configurators [2024]

See the winners from our in-depth research of 3D Product Configuration tools on Shopify. Our best-overall pick is ShapeDiver, a customizable…

7 Best BigCommerce Development Agencies in 2024

Learn what to consider when evaluating different BigCommerce agencies and discover the best BigCommerce development agencies by niche and sp…

6 Best Shopify Development Agencies in 2024

Learn what to consider when evaluating different Shopify agencies and discover the best Shopify development agencies by niche and specialty.

20 eCommerce Product Configurator Examples [2024]

See how others in the eCommerce industry are utilizing product configurators to increase customer confidence and sales.

The Outdoor Sporting Goods Competitive Analysis: 2024 Q1

We watch the industry like a hawk to understand what is changing. Here are the four websites that changed platforms in early 2024.

8 Best eCommerce Platforms for Firearms and Gun Stores

SwiftOtter reviews the top 8 eCommerce platforms for firearm and gun stores, along with a free download, to help identify what platform will…

Potential UPS Strike: here's how merchants on BigCommerce and Adobe Commerce should prepare.

We detail a bulletproof 3-step plan to ensure your customers are well-informed about the potential delays associated with the strike.

Does WooCommerce Support Firearms Merchants?

We look at everyday needs in the outdoor sporting goods industry, WooCommerce's features, platform and philosophy. Based on this assessment,…

The top four resources for learning BigCommerce [Aug, 2023]

Learn how to effectively use and develop on BigCommerce

How Much Does a Magento 2 Website Cost? (Now Adobe Commerce)

The answer may surprise you. Avoid critical mistakes that could exponentially increase the project cost.

Why we review Magento modules before installation—and why you should, too.

We've seen all the horror stories of unvetted modules. Don't let this happen to you. Here's why this is important.

Diagnose a revenue drop after an Adobe Commerce migration

Stories and analysis of how to pull through a revenue disaster on Magento 2.

Upgrading Adobe Commerce from 2.3 to 2.4
How to assess a Adobe Commerce (Magento 2) development partner.

Read the key ways to ensure you are working with a quality ecommerce integrator.

How to rescue an Adobe Commerce / Magento 2 website

Let "Magento do it's magic" doesn't always work. Here's how to get your website back on track.

Is Hyva the right choice for Adobe Commerce & Magento 2 websites?

Learn the good and bad of Hyva in this unbiased review by SwiftOtter. We compare Hyva, Luma, Porto and PWA.

Magento 2 (Adobe Commerce) Audit: Improve Site Performance and Results

Through our audit process, we can identify which aspects of your site are keeping your business from achieving the desired results. Audits c…

How Colorado's Retail Delivery Fee Affects Magento
Stay ahead of an ADA/website-related lawsuit
Flowers in a field
The Case for Personalization