
2. A Modernization Path Without Full Replatforming
Replatforming is expensive, disruptive, and time-consuming. Optimizer offers another route.
Instead of overhauling your entire architecture, Optimizer takes over your critical SEO-facing pages—home, category, product, and content pages—while keeping checkout, cart, and account areas on the existing stack.
Since most of the cost in a replatform comes from re-implementing business logic and checkout customizations, this hybrid approach helps you modernize without starting from scratch.
You avoid the riskiest, most expensive parts of replatforming—and start seeing results faster.

4. Irrelevant or Broken Analytics
Standard analytics tools (like GA4) show you what users are doing—but not why.
Optimizer closes that gap with built-in, AI-powered A/B testing tools.
You can launch experiments, let them run, and get help interpreting the results—all within the platform. This reduces reliance on external tools and increases operator autonomy.