Argh, XYZ agency wants a discovery. Seems like a waste of money.
What's a discovery?
A discovery is an initial project to determine the destination of a project. There are several aspects:
- Information gathering through asking questions.
- Identifying the scope of the project.
- Building an action plan and KPIs to verify the target has been reached.
Your deliverable usually contains the action plan and a pricing description.
Why is it worth it?
Perhaps we shouldn't admit this, but we have undertaken some projects without discovery "in an agile manner". Every project completed in without a discovery ends up working, but it's far from it's overall potential. I would go so far as to say that such a discovery is likely to save money and time. Starting a project with a well-defined end destination