
💨 How Adobe Commerce Optimizer brings a new spin.
Adobe Commerce Optimizer is not your typical "headless" storefront intricately tied to an eCommerce platform.
Instead, they have pioneered a "composable catalog data model", which is jargon for a data processor, which serves as the connector to these other eCommerce systems. This connector pulls real-time data, formats it according to your requirements, and stores it for the visitor experience to request it.
What's especially unique about Optimizer is that it doesn't take over your entire website. It only covers SEO-impacted pages on your website: the home page, content pages, product pages, and category pages. These are often the lowest cost areas of an eCommerce system to rebuild but with the highest SEO coverage.

🤝 How does Adobe Commerce Optimizer interact with the existing eCommerce platform?
Adobe Commerce Optimizer replaces your customer experience—mostly. Visitors will land on Optimizer's website, not your current eCommerce platform.
Instead, your eCommerce platform will remain intact but be moved to a subdomain.
Optimizer will serve these pages:
- Home page
- Content pages
- Categories
- Products
Your current eCommerce platform will serve these pages from a separate subdomain (e.g. store.example.com):
- Cart
- Checkout
- Customer account
Optimizer then connects back to your eCommerce platform to provide continuity for shopping carts and user accounts.

How is Commerce Optimizer implemented?
- Connector Verification: Ensure there's a connector from your eCommerce platform to Optimizer. While custom connectors can be built, using pre-built ones significantly reduces migration costs.
- Experience Review: We analyze your current website's content, category, and product pages and compare them with the new frontend experience. You can maintain your existing look and feel or use this opportunity to refresh your website's design.
- Implementation: We implement Commerce Optimizer while keeping your existing platform (SalesForce Commerce Cloud, Shopify, BigCommerce, etc.). We ensure pages are kept at the same URL or leverage redirects. The design is meticulously implemented.