From the merchant side, I had the privilege of nurturing a B2B startup from its inception, facing the challenges of starting with zero initial revenue, to eventually transforming it into a thriving, multi-million-dollar venture. This hands-on experience instilled in me the value of resilience, innovation, and strategic planning.Around three years ago, I transitioned to the agency side of the e-commerce spectrum. This shift opened doors to a multitude of industries, allowing me to work closely with clients across various domains and guide them towards their own success stories. At SwiftOtter, we take great pride in not just executing tasks but also taking the initiative and charting the course of action to ensure our clients achieve their goals.