Merchandise like a Hero

and get more out of your Adobe Commerce / Magento 2 store.

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Adobe Commerce is a “features-ready” powerhouse and more capable than you may realize. You are paying a premium for this power. Why not extract the full potential the platform has to offer? For years, Joseph Maxwell’s passion has been helping merchants use the many “out-of-the-box features” of Adobe Commerce. This course is a continuation of that effort.

Introduction
Audience
The Trainer
Syllabus

The Adobe Commerce Conundrum

Adobe Commerce is “open source.” This platform is an 80/20 system: 80% of the average merchant's needs are met out of the box. The remaining 20% allows merchants to make customizations to meet specific needs. Flip it around, and that 20% becomes at least 80% of the budget.

Every line of code is customizable. But that doesn’t mean that every line should be customized. Every customization is technical debt. Upgrades are painful and expensive. Yes, developers should be taking steps to minimize this, but unfortunately, many just don’t know how.

The Power of Experience

SwiftOtter’s theme is “excellence in ecommerce engineering since 2012”. This excellence comes through knowledge and experience.

The SwiftOtter team can architect and engineer custom solutions, but we will look for an out-of-the-box solution first. This method works based on our deep knowledge of Adobe Commerce. Any agency that does not have this deep knowledge will not be able to advise merchants in full use of the feature set. This will increase the “Total Lifetime Cost” of the software (paying for unnecessary customizations and their long-term technical debt).

The purpose of this course is twofold; to give merchants the knowledge needed to make better use of merchandising features. And to help in discernment of whether or not customizations are necessary.

Who is this course for?

Anyone responsible for managing, planning, or executing merchandising campaigns on Adobe Commerce.

What new skills will be achieved?

The two ways to put text on an image in PageBuilder.
How to leverage promotions (and what are the limitations).
How to build rich content that improves the customer experience.
Which default Adobe Commerce features cause problems on the frontend.
And much more.

Bonus content: how to boost your merchandising on Klevu!
We have partnered with Klevu, and Adobe Technology Partner, to bring free value to this course. Joseph walks you through configuring and optimizing this fantastic tool to increase your store's revenue. Check out the links below in the syllabus, or navigate directly to the videos here.

What are the prerequisites?

We assume a basic level of knowledge of the Adobe Commerce platform. For example, you must know the basic concepts behind products and categories. You must also have a (not-production) store to implement what you learn.

Note: this course requires you have your own environment to learn in.

If you want to earn the badge, we recommend allocating one hour a day for three weeks to work through the course and complete the coursework.

Who is the Trainer?

Joseph Maxwell has been working on Magento since 2011. He received the prestigious Magento Master award in 2019. He has been providing Adobe Commerce/Magento training to developers and merchants since 2018. His goal is to elevate knowledge globally, a plan in which everyone wins. This course comes from his extensive experience guiding online retailers through big decisions.

See the course contents
1. Introduction
01 Welcome
02 Get the Badge
03 Additional Resources
2.1 Attributes
01 When to create an attribute? (4:37)
02 Attribute type recommendations (10:19)
03 Attributes and translations (5:38)
04 How to expose attributes to a category (5:53)
05 How to display attributes to a product page (2:24)
06 How do I create an attribute set? (5:42)
07 Practical Assignment
2.2 Category Strategies
01 Choosing between attributes and categories (3:05)
02 Displaying a Product List on a CMS Page (7:23)
03 Practical Assignment
2.3 Utilizing Category Configuration Features
01 Category Configuration (9:17)
02 The Visual Merchandiser put in a way that makes sense (4:11)
03 What is Anchor mode? (2:46)
04 Practical Assignment
2.4 Maximizing the Value of Related Products
01 Introduction (4:19)
02 Strategies (3:37)
03 Which tool should we use? (2:27)
04 Using Adobe Commerce Product Recommendations (TBD)
05 Practical Assignment
2.5 Promotions Done Right
01 Catalog Price Rules (9:11)
02 Cart Price Rules Overview (5:28)
03 Cart Price Rules Conditions (6:24)
04 Cart Price Rules Actions (2:40)
05 Free Shipping with Qualifiers (4:10)
06 $10 off over $100 (2:41)
07 Buy 2 get 1 free (2:12)
08 $10 off a specific product (1:50)
09 $5 off when two products are in the cart (6:48)
10 Conditions vs Actions (1:38)
11 Cart Price Rules overall limitations (3:19)
12 Practical Assignment
Klevu Bonus, 1: Overview of Implementing Klevu's Merchandising Tools on Adobe Commerce
An introduction to Klevu (9:20)
Getting Started (7:42)
Klevu Bonus, 2: Maximizing Search Value
Overall Klevu Merchant Center configuration (11:03)
Magento Store Configuration recommendations (24:48)
Building effective search Facets (5:00)
Influencing Klevu's smart search results (12:22)
Using synonyms to ensure quality results (2:05)
Klevu Bonus, 3: Recommendation Tool
Klevu Recommendations Overview (2:02)
Creating new Recommendations (13:01)
Using the Recommendation Templates tool (3:40)
Klevu Bonus, 4: Using the Category Merchandising capability
Category Merchandising overview (2:02)
Category configuration recommendations (8:25)
3.1 Content Management
01 Dynamic Blocks (4:42)
02 Injecting a Banner at the top of the page (7:22)
03 Templates in PageBuilder (3:56)
04 Old school CMS widgets (3:27)
05 PageBuilder Block Types (11:49)
06 PageBuilder and Accessibility (9:42)
07 PageBuilder Columns (4:42)
08 PageBuilder Customization Strategy
09 How to overlay text on an image in PageBuilder (8:37)
10 What to use where?
12 Practical Assignment
3.2 Content Staging
01 The big idea (1:51)
02 Creating a new Scheduled Update (1:54)
03 Adding to an existing Schedule Update (2:15)
04 Content Staging Dashboard (1:43)
05 Previewing Content Staging (3:24)
06 Practical Assignment
4.1 Personalization With Customer Segmentation
01 Introduction (1:26)
02 Difference between Customer Segments and Customer Groups (1:38)
03 Creating a Customer Segment (5:09)
04 Exporting Customer Information (1:26)
05 Customer Segment Recipes (6:00)
06 Practical Assignment
5.1 Completion
01 How to get your badge

Joseph Maxwell
President / Senior Developer at SwiftOtter - @swiftotter_joe