eCommerce is constantly growing and evolving, and should you choose to hire developers, you are also responsible for keeping them trained on new technologies. Adobe Commerce certifications aren’t required to work with the platform, but help immensely in ensuring your developers have the necessary knowledge. These certifications now expire every two years, so in addition to encouraging further education, you should also plan on allowing the time they need to get recertified every two years. Investing in your developers not only helps keep their skills up to par, but also can help with employee retention. Adobe Commerce developers are in demand, and if you aren’t willing to invest in your developers, chances are another merchant or agency will.
Are you expecting a short-term or long-term commitment?
Maybe now you’ve determined that it’s in your best interest to use an agency for your project. Now you must determine if you’re looking for something short-term for one project, or a long-term relationship to help you along the way. There are certainly agencies out there that would be more than happy to just build a website and hand it off to you, and there’s nothing wrong with this arrangement. You could, however, find that if you need an agency’s help down the road, you may be left starting a relationship from scratch. This means spending time with a new partner and teaching them the ins and outs of your business and your needs.
If you were to partner with an agency long-term, you only have to go through that learning process once, and the agency will be in the position to grow with your business, so-to-speak. The agency would be better-equipped to help you make the best decisions based on your needs– both current and future– and their expert knowledge.
The things people don't talk about when selecting an agency
Like any good relationship, communication with your agency partner is key. Money is one topic that you should openly discuss when selecting an agency, but maybe not for the reason you’re thinking. Most agencies should be asking you for a budget. While this may feel like they are trying to maximize their billing to you, they’re probably asking to set expectations. Let’s say you have a significant backlog of work. Agency One may be $20/hr but it takes them 10 hours, while Agency 2 may be $200/hr and it takes them 1 hour. Agency Two could leave you with some sticker shock by burning through the work so fast, so being up-front about what you expect to spend is critical.
How soon do you need this project started, and how long until the agency can fit you in? Developer availability is a blessing and curse– it hits the profit margin but it allows them to take on work immediately. Depending on the agency’s size and current workload, you may need to wait before they can get started on your website. Talking about this in the initial discussions will keep everyone on the same page as far as timing is concerned.
Another detail that not many people consider is location. It’s possible to work with agencies all over the country or even the world thanks to technology. But what about working with someone that’s based in close proximity to you? Few people leverage this added value, but being able to sit down in person and talk through anything over coffee can be beneficial, and strengthen the working relationship.
