Breaking the Silos: SEO, CRO, and Marketing for eCommerce
Your marketing channels are active.
Whether they're working together is a different question.
Running SEO, CRO, and paid marketing through separate vendors is a reasonable way to organize a marketing program. Each team has ownership. Each program has metrics. The problem is that separate reports rarely show you what's happening between the channels.
Your SEO vendor is reporting rankings. Your CRO tool is reporting test results. Your paid agency is reporting ROAS. Each metric is real. But none of them show you whether your SEO content is sending the right people to pages that conversion data has already flagged as underperforming. None of them show you whether paid is amplifying what's working organically or spending against it.
The brands pulling ahead right now aren't winning on any single channel. They're winning because when one program learns something, the others act on it. That kind of coordination requires intentional structure, and it doesn't happen by accident.
On May 21, SwiftOtter's marketing team is talking through what that structure actually looks like, with real examples from accounts where they run all three.
Wednesday, May 21 at 1PM PST
The live session is free to attend and will be available on demand after the event. Every registrant also receives a complimentary marketing report card: a structured look at how your SEO, CRO, and marketing systems are working together right now, specific to your site and your programs.
Stop guessing where growth is breaking down.
Most growth diagnoses are wrong because they're made from inside a single channel. This session is built to change that. You'll hear how teams running SEO, CRO, and marketing together think through underperforming growth, what they look for across channels that single-channel reporting misses, and how to apply that same lens to your own programs.
Walk away with answers specific to your marketing programs.
Every registrant receives a complimentary marketing report card after the event: a specific evaluation of how your SEO, CRO, and marketing are working together right now, not a template or a generic audit. Delivered within a week of the event. Attend live on May 21 and you'll also receive a 30-minute debrief with a SwiftOtter strategist to walk through the findings together.
Meet the Expert Panel
This session is built for eCommerce directors, marketing leaders, and founders managing SEO, CRO, and paid marketing across multiple vendors and wondering why the combined result isn't tracking with the combined investment.