The solution to vision misalignment with leadership.
You know what will work, but leadership wants something else. How do you rectify this?
We enter 2025 with both personal and work goals. It's up to you to methodically push toward success in these areas. Our work goals have accountability measures to ensure we achieve them. But what if these goals are untenable, given that we are also directed to how to do them with a seemingly skimpy budget?
We have the solution for you, a tool for your arsenal that will prove highly effective at setting the baseline and giving a concrete path with which to move forward.
Welcome to the SwiftOtter Digital Maturity Assessment, which is free to download and share. Use it to inspire your eCommerce journey in 2025.
This abbreviated guide, adapted from the newly-updated Digital Trails (an exposè for the outdoor sporting goods industry), is the tool you need to establish a baseline, broken up into three phases: Crawl, Walk, and Run. All you have to do is review each row and honestly identify which item best describes your eCommerce experience. Put a checkmark here.
Then, put an arrow pointing to the right next to each checkmark, signifying your next steps. This process couldn't be more intuitive, but we take it one step further.
And here is the SwiftOtter Maturity Assessment:
May we be your ally by assisting in this digital maturity assessment?
With only two 30-minute sessions, we will provide an independent 3d-party review of your eCommerce experience.