
eCommerce News
Observation: AI is everything, and everything is AI
We attended eTail East last week. One takeaway was that you are probably AI-powered, and you might not even know it. The number of companies that did NOT have “AI” in their marketing was in the single digits. AI is no longer a selling point. It’s tablestakes. Perhaps the tide will turn such that we will see companies advertising that they are AI-free.

FTC finalizes rule to combat fake reviews and testimonials
Fighting counterfeit reviews is a pain. “They” can publish tremendous numbers of 4 and 5-start reviews. The FTC is coming after companies that allow these reviews. The net result should be higher-quality review systems.

eCommerce is growing and Shopify beats Q2 earnings prediction
Online sales are up 6.6% year over year and should cross the $300B mark in 2025. In contrast, brick and mortar inched up 1%. Summary: keep investing in eCommerce.
The future is bright for Shopify. After a “disappointing” Q1 earnings call and significant stock drops, they are back up to where they were expected to be. This simply emphasizes that Shopify is here to stay.