SEO, CRO, and Marketing That Work Together
Join SwiftOtter's marketing team for a free live expert panel on May 21 at 1:00 PM Pacific.
Reserve My SeatThe cost of siloed channels is higher than your reports show.
Most eCommerce brands run SEO, CRO, and paid marketing through separate partners. Each team owns their metrics. Each report shows progress. But what those reports don't show is what happens at the seams.
Your SEO team makes a content decision without knowing what your CRO program is currently testing. Your paid campaigns drive volume to pages that conversion data has already flagged as underperforming. No one surfaces either problem because no one has visibility across all three at once.
That coordination gap has always existed. AI is making the cost of it more visible.
The brands building SEO, CRO, and marketing from shared data and a shared strategy are compounding results in ways siloed programs simply cannot. On May 21, SwiftOtter's marketing team is talking through exactly how that works.
Wednesday, May 21 at 1PM PST
The session is free to attend and available on demand after the event. Every registrant receives a complimentary marketing report card: a structured look at how your SEO, CRO, and marketing are working together right now, specific to your site and your programs.
Live attendees receive a 30-minute debrief with a SwiftOtter strategist to walk through the findings.
What this session covers
Forty-five minutes on the questions that matter most for eCommerce brands managing SEO, CRO, and marketing today.
Where channel conflicts are hiding
The most common friction points between SEO, CRO, and paid marketing, how they show up in your data, and what resolving them actually changes. Drawn from accounts the panel manages today.
What AI is changing about how these channels need to work
How AI is raising the coordination bar across SEO, CRO, and marketing, and what the brands adapting fastest are prioritizing right now.
What shared data makes possible
What becomes possible when your programs stop reporting in isolation and start building on each other's findings. Concrete examples from real accounts.
How to evaluate your own setup
By the end of the session you'll have specific questions worth bringing back to your vendor conversations. Your marketing report card will give you the answers for your specific programs.
Your Complimentary Marketing Report Card
Register for the webinar and you'll receive a marketing report card within a week of the event. It covers how your SEO, CRO, and marketing are working together right now, specific to your site and your programs.
What it covers:
- Where your channels are coordinating well and where they're creating drag on each other
- Where your programs have data gaps and what closing them would change
- Where a connected approach would move the needle fastest for your situation
Join live on May 21 and you'll also receive a 30-minute debrief with a SwiftOtter strategist to walk through the findings together.
Meet the Expert Panel
SwiftOtter is an eCommerce agency that designs, builds, and grows complex mid-market eCommerce brands on BigCommerce, Adobe Commerce, and Shopify. The marketing team running this session manages SEO, CRO, and performance marketing programs for eCommerce brands across multiple verticals.
This session is built for eCommerce directors, marketing leaders, and founders who are managing SEO, CRO, and paid marketing across multiple vendors or teams and want to understand what a more integrated approach looks like in practice.