Lekker Home Case Study

Lekker Home is a Boston-based design destination known for modern furniture, lighting, decor, and a thoughtful showroom experience. As the business grew online, the team needed a site that could reflect the quality of the brand while supporting a more complex digital operation behind the scenes. SwiftOtter helped Lekker Home build on Adobe Commerce, giving the team stronger tools for content, product discovery, ERP data, recommendations, and long-term eCommerce growth.

A Thoughtful Brand Needed a More Thoughtful Online Experience

Lekker Home was not selling simple products from a simple catalog. Customers were choosing furniture, lighting, and decor for real spaces, often with questions about style, scale, material, finish, and fit.

That made the website an important part of the buying experience. It needed to help shoppers imagine pieces in their homes, compare options with confidence, and move through a polished path to purchase that felt aligned with the brand’s design-led point of view.

Behind the scenes, the team needed more control over the details that shaped that experience. Content updates were harder than they needed to be, product attributes needed a better presentation, and product, customer, and order data had to move cleanly between Acumatica and Adobe Commerce.

For a brand built around considered design, the risk was not just having a site that looked dated. It was letting the digital experience feel less intentional than the products, service, and showroom experience customers already trusted.

What the Site Needed to Make Easier

Lekker Home needed an eCommerce experience that could support both high-consideration shoppers and the team managing the site.

Make product discovery feel more guided
Customers needed better ways to search, browse, compare, and continue exploring a catalog shaped by style, material, designer, brand, and product type.

Give the team more control over content
The team needed to create and update pages without working in raw HTML or relying on development support for every change.

Support complex product decisions
Product pages needed to present options like color, size, and material in a way that helped customers choose without crowding the page or burying key purchase actions.

Keep operational data connected
Product, customer, and order data needed to move accurately between Acumatica and Adobe Commerce, so the storefront could better reflect the business behind it.

The goal was not just to launch a prettier site. It was to create a commerce experience that felt as considered as the brand and worked better for the people responsible for growing it.

The Approach

SwiftOtter focused on the business realities behind the shopping experience: how customers choose high-end furniture, how the team manages content, how product data is structured, and how operational systems need to support the storefront.

The approach centered on three priorities:

1. Preserve the brand experience while strengthening the platform
   Build on Adobe Commerce in a way that supported Lekker Home’s modern aesthetic, premium positioning, and need for a more capable eCommerce foundation.
2. Connect the storefront to the business systems behind it
   Support the Acumatica integration so product, customer, and order data could move more reliably between the ERP and the eCommerce site.
3. Make high-consideration shopping easier to navigate
   Improve search, product options, recommendations, content flexibility, and customer communication so shoppers could move through the catalog with more confidence.

That mattered because furniture customers are not only looking for a product. They are imagining how a piece will live in their space, whether it fits their style, and whether the details justify the investment.

Bringing a Showroom-Level Experience Online

Each part of the build helped Lekker Home bring more polish, control, and operational clarity into the online experience.

The Results

Lekker Home launched an Adobe Commerce experience that better reflected the brand and gave the team a stronger foundation to manage and grow online.

The new experience supported 50K sessions from internal search pages, 100% average year-over-year growth in organic traffic and revenue, a 34% conversion rate, and a 72% Covid-adjusted increase in conversion.

Those results point to more than a polished storefront. They show what can happen when content control, product discovery, search, recommendations, and operational data work together. Customers gained a clearer way to explore the catalog, and the internal team gained more control over the experience behind the site.

Premium Commerce Depends on the Details

For furniture and home decor brands, the website has to communicate more than availability and price. It has to help customers understand quality, scale, material, function, style, and fit within a real space.

When the site is hard to update, disconnected from product data, or limited by basic product selection tools, the brand experience suffers and the team loses time to workarounds. Lekker Home’s project shows how Adobe Commerce can bring design, content, search, product data, and operations into one more manageable experience.

For complex merchants, that is where eCommerce becomes more than a storefront. It becomes a practical extension of how the business sells, serves, and grows.