Are your search rankings dropping?
The problem is likely in your technology. You need the experts at SwiftOtter.
Fighting tanking rankings is one of the most helpless feelings an eCommerce manager can face.
Mature companies who have established SEO over several years can develop complex and unique needs when it comes to technical SEO strategy. Technical SEO is the foundation that your content and marketing SEO efforts rely on to be effective. It's like the foundation, plumbing, and electrical in your house. What you put inside your home (finishes, paint, furniture) defines how your house looks and feels - it defines your brand. However, the pipes and wiring are what allow your home to function.
Over the years, your wiring or plumbing can become outdated compared to modern standards. Sometimes, you need to look under the surface and determine what's working or not for where you are today.
We recently assisted Wacom in working through their international eStore presence. This was a complicated process where Adobe Commerce's already solid SEO features weren't enough. We built a better canonical/hreflang system, fixed redirects, and improved the user experience.
The result? A massive new record for search traffic resulting in a 29% increase in organic traffic.
We will identify what's causing the changes and get you back to where you belong: in growth mode.
The team at SwiftOtter are experts at quickly identifying what is wrong with your search rankings. We expose the dark voodoo that powers these results and provide a plan to get to the top.
It's possible. But we can often determine what's happening as part of delivering our core value of hospitality. We are technically adept enough that we like to find the initial big wins. We will bring these findings back to you, along with estimates so we can start fixing these problems as quickly as possible.
- We have a conversation to learn your side of the story. This gives us context for what happened and when. Google is notorious for dropping significant updates, causing catastrophic damages.
- We will likely ask for access to your analytics. If we do, we'll get you an NDA. Of course, you won't have to share if undesired.
- We go back and point our tools at your website. We leverage our extensive understanding to build a plan.
- We discuss our findings with you, share work estimates and present a plan for going forward. We will also share a long-term plan for the best system for your website.
- We begin work and get changes deployed.
- We watch your analytics like a hawk and adjust as necessary.
- A document with our findings (typically 3-4 pages).
- A list of our recommendations (typically 2-3 pages).
- An estimate for implementing the recommendations.
The best practice may be to invest a significant amount in an audit. We are happy to do this.
However, we believe in the 80/20 rule. 80% of the value can be achieved with 20% of the work. Let's knock out the most significant chunk of work. We do the investigation at no cost to you and present our findings so we can quickly implement these changes.
Have you heard about the evolution of eCommerce?
We have undertaken the task of documenting "what's next" for merchants. Grab your free copy here.
You may have tanking search rankings, a slowing website, or a frustrated content team due to the time it takes to upload content to the website. These are significant problems.