eCommerce News
We were at BigSummit last week.
BigCommerce put on a massive show—it was impressive. We see through the hype, but it makes a point when enough money is spent on hype. The point was made. BigCommerce is proving that it lives up to its platform’s capabilities.
Additionally, I had the pleasure of participating in the exclusive, invite-only Partner Summit. Travis Hess, their new president seems exactly the right person to take the company forward.
If you can’t see it, I’m excited and honored to be a Preferred Partner for BigCommerce.
Facebook was indeed listening to you!
I’ve seen plenty of experiences where people say “I was talking about buying an XYZ widget and I started seeing ads for it”. Weird coincidence, huh? I’ve read almost as many people explain that this is a psychological mechanism where we subconsciously want an XYZ widget, then they search for it, then they get ads for it. Nope, that’s not the case.
Fulfilled by Amazon...err... Walmart.
Guess what? Walmart now has its own fulfillment program. Merchants are less and less tied to using Amazon to fulfill all of their needs. Walmart’s program is not as robust, in part due to its fewer and slower shipping options. This is just getting off the ground, so we will see more later.
- You’re being migrated on Google Merchant Center.
Google has been notifying merchants for the past couple of months that this change will happen—and it’s going to be wrapped up by September. The new environment has some great features, like AI-powered content creation (it’s about time), better analytics, and easier navigation. One of the better features is product Trend Insights, which helps you understand what customers want and ensure your product matches that.
Get a raise by solving problems faster.
Everyone dislikes problems. Even worse is an emergency.
If you’re like many merchants, you spend an attributable portion of your day solving problems. What would it look like if you could reduce this amount of time instead of focusing on the enjoyable aspects of following through with achieving goals?
We have solved thousands of problems (enough that I wrote a book on this subject). Half of these problems are quickly solved by experience. The other half takes blood, sweat, and tears (mainly sweat).
Solving problems faster means having:
- A better process to troubleshoot.
- The ability to solve problems yourself, ideally.
- Excellent details provided to your support partner.
I’ve combined years of problem-solving experience into a single, simple flow chart. Follow these steps, and you’ll solve problems faster.
