How to Fix Product Confusion, Boost User Experience, and Prevent Lost Sales
Have you heard of Spot-It? It’s a kid's game with 55 cards. Every card has one match with all the other cards. The math is mind-boggling.
Are your customers playing Spot-It while trying to find the product they want from your website? We break down three options (one is available out of the box, and no dev effort is required).
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I hate to see conflict in the open-source world. Perhaps one of the worst places to see it is the website platform that powers over 40% of the internet.
What does this mean for you? If you’re hosted on WP Engine, Flywheel or Showit, you’re almost dead in the water. You should consider migrating to a different hosting provider as soon as possible. The situation continues to escalate.
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Chase shared a concise graphic on how to get your customer to take action. We could all use these reminders once in a while. Starting with these best practices and making your campaign fit into them will increase your win rate.
Katelyn Bourgoin details how to sell more.
Use statistics. Be distinctive. Provide social proof. Create scarcity. All with examples in another concise thread.
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Have you played Spot It? One symbol on any two-card combination matches. There is a math equation even for that, and it’s mind-numbing.
My three children and I have played many of these games. While I still retain the edge in finding the matches the fastest, they have made notable gains, such that my superpower will soon be erased.
Have you considered if your customers are playing a game of Spot-It when trying to find which product they need?
But they aren’t playing a game. They are clicking back (increasing the bounce rate) and onto your competitor's website. God forbid you paid for that click.
What if your customer lands on one of these product pages. They see “Smart Logic Case for iPhone 15”. Turns out, your ad campaign wasn’t wired up correctly. How do they find the iPhone 14 case?
Solutions Consultant question: How similar are your products? Are they variants of each other so they can logically fit on one page, or do they need unique pages? We like to push towards a single page where it makes sense. This is often how your customers think of your products, even if it differs from how your ERP handles it.
I present three ways to improve your customer’s ability to find the difference between products.
Availability: out of the box—no additional cost.
Combine many products into one—but with a twist. Give your customers the ability to select which product they want on one page. The price and image can automatically change, providing immediate context to your customers.
However, you won’t be able to combine your entire catalog into one page. Even somewhat similar products will need a different
Availability: basic effort needed, primarily out of the box.
Add attributes to the product list page/category. You specify the attributes, and your development partner makes them appear on the category page. They should be stylized to stand out, as you can see here. Take a moment to compare the before-and-after, and you will see how clearly this product differentiator is seen.
Availability: medium effort required
