
What is a Product Configurator?
A product configurator is a tool designed to help customers identify and customize products to their exact specifications. This is especially relevant in the B2B manufacturing space where products often require significant customization. Unlike buying a simple item like AirPods, B2B products can have a seemingly unlimited number of customizations. The goal of a configurator is to streamline this process, allowing customers to place orders quickly and efficiently.

Pleasant Hill Grain
Pleasant Hill Grain, a provider of grain mills and other kitchen equipment, offers a product configurator that simplifies the customization process for their customers. The configurator allows users to select different features and accessories, such as motor size and additional attachments, to tailor the grain mill to their specific needs. This customization tool helps customers make informed decisions by providing real-time updates on pricing and availability, reducing the likelihood of errors and returns. It also enhances the overall shopping experience by allowing customers to visualize their custom grain mill before making a purchase.

Grandstand
Grandstand, known for their custom glassware and apparel, offers an advanced configurator that allows customers to personalize products with ease. This tool enables users to upload their own designs, select colors, and choose from various product options. The configurator provides a real-time preview of the customized item, ensuring that customers are satisfied with their design before placing an order. This reduces the chances of errors and returns, while also providing a fun and engaging shopping experience. By offering a high level of customization, Grandstand can cater to a wide range of customer preferences and needs.

Labconco
Labconco's 3D configurator allows customers to explore and understand all available options in real-time. This visual and interactive tool is incredibly beneficial, given the complexity of their products. It’s designed to guide customers through the selection process, providing instant feedback and visual confirmation of their choices. This level of detail helps customers feel confident about their purchases, knowing exactly what they will receive.
The configurator also boasts a 3D interface, enabling users to manipulate the product, zoom in, and examine it from different angles. This immersive experience not only enhances understanding but also showcases the product’s features in a way that static images or text descriptions cannot match.