The Best eCommerce Platform for Gun Dealers—Built on BigCommerce
A fully managed, flexible, and compliant alternative to AmmoReady and Gearfire—with live distributor feeds and full site ownership.
Looking for an eCommerce website solution that connects with firearm distributors like Sports South and Davidson’s, but doesn’t lock you into a restrictive platform?
SwiftOtter’s Firearm eCommerce Accelerator is a modern alternative to AmmoReady, Gearfire, and other dealer-network templates. We combine real-time vendor-supplied inventory, full FFL compliance, and the customizability of BigCommerce into one high-performance solution made for gun dealers who want more control.
You’ll launch fast with live product feeds, compliance tools, and payment workflows configured for firearm sales—while keeping the power to expand, integrate, and scale as your business grows.
Purpose-Built for Firearm Retailers
Unlike generic eCommerce platforms or rigid dealer-hosted storefronts, our accelerator is designed specifically for the needs of licensed FFL dealers selling online.
Whether you’re just getting started with eCommerce or looking to replace an outdated solution, this platform gives you everything you need to sell firearms online—while maintaining control over your brand, customer experience, and future.
Core Capabilities
Live Inventory Feeds from Sports South and Davidson’s
Our platform connects directly with Sports South and Davidson’s, so you can import product data, pricing, and inventory levels automatically. You get:
- Real-time stock updates synced to your site
- Manufacturer images, specs, and descriptions
- Configurable markup rules
- Fewer manual uploads, errors, or dead listings
This lets you expand your product offering without needing to carry every item in-house—and without the overhead of managing hundreds of SKUs manually.
Full Ownership on BigCommerce
Unlike AmmoReady or Gearfire, you’re not renting a storefront in someone else’s ecosystem. Your site is built on BigCommerce, giving you:
- Total control over your domain, design, and data
- A scalable platform built for modern eCommerce
- Access to apps, APIs, and third-party tools
- No long-term lock-in or dependency on a vendor’s proprietary stack
When you’re ready to grow—custom checkout, loyalty programs, ERP integrations, advanced search—we build on what you’ve already started, not from scratch.
FFL Compliance & Shipping Logic
We build your site with full firearm compliance in mind. That includes:
- FFL dealer locator and shipping validation
- Zip code and state-level restrictions by product
- FFL transfer-only checkout rules
- Custom restrictions for magazines, ammo, and parts based on local laws
This isn’t an afterthought. It’s a core part of how we structure your catalog, product visibility, and customer experience—so your store stays legal, frictionless, and scalable.
Designed for Real-World Firearm Dealers
Our Firearm eCommerce Accelerator isn’t a stripped-down starter store or a generic BigCommerce template. It’s purpose-built for the complex, real-world needs of FFLs selling online. It’s ideal for firearm dealers who manage both in-store and distributor-supplied inventory, and need a system that can intelligently handle mixed stock without duplicating effort. Easily manage multi-location FFLs with unique transfer rules, fulfillment requirements, or dealer-specific shipping logic.
Whether you’re selling firearms, ammunition, accessories, or serialized items, the platform is designed to support the operational realities of firearm commerce—not fight against them. And because it’s built on BigCommerce, retailers have the flexibility to grow, optimize, and maintain control over every part of their online sales process.
Yes. While Sports South and Davidson’s are included by default, we can connect other distributors via available data feeds or integrations.
Yes. Serialized inventory workflows and FFL transfer logic are fully supported. We can configure for in-store pickup, ship-to-FFL, or hybrid models.
We work with payment gateways that specialize in firearm transactions, including Authorize.Net, Fortis, and others that support high-risk categories.
Absolutely. We handle data migration, redirect mapping, and platform transition without losing SEO or customer history.
BigCommerce is powerful, but it’s not built specifically for firearms. Our accelerator brings in the firearm-specific logic, feed integrations, and compliance tools you’d otherwise have to build from scratch.