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B2B eCommerce for Manufacturers, Wholesalers, and Distributors

    Your customers expect a streamlined, modern way to work with you. We help manufacturers, wholesalers, and distributors build B2B storefronts that plug into ERP, support buyer portals and EDI, and give every account a simple, reliable way to buy. 

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    B2B buying has evolved. Your eCommerce should, too.

    B2B buyers do not want to wait on sales reps, dig through email chains, or call just to place an order. They expect self-service portals that give them contract pricing, order history, open invoices, quotes, and live order status in one place. 

    When your buyer portal, ERP, and EDI are connected, orders flow directly between systems, manual retyping drops, and your team can trust that pricing, inventory, and shipment data are accurate everywhere. That improves efficiency internally and gives buyers a smoother experience end to end. 

    We help teams build systems that are stable, scalable, and easy to use.

    B2B Buyer Portals That Connect ERP and EDI

    Your best customers want one place to log in, see their pricing, place and repeat orders, and track what is happening. A B2B buyer portal gives manufacturers, wholesalers, and distributors that single front door, while your ERP and EDI keep the data behind it accurate and up to date.

    When the portal, ERP, and EDI work together:

    • Each company account sees its own catalogs, contract pricing, and payment terms.
    • Orders from the web, reps, and EDI all land in the same ERP, with less manual entry.
    • Buyers can handle reorders, invoices, and shipment tracking themselves.
    • Your team spends less time fixing mistakes and more time on high value relationships.

    The result is a B2B eCommerce channel that can support how you sell today and where you plan to grow next.

    Real Results from B2B brands

    Grandstand

    Turning complex processes into record-breaking results

    With pricing, fulfillment, and artwork slowing them down, Grandstand needed more than a standard build. With a tailored Adobe Commerce build, SwiftOtter streamlined operations and empowered their team, fueling a 166% increase in conversions and record eCommerce sales.

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    Sturm-Miltec

    B2B built to withstand the toughest demands

    Sturm-Miltec’s rugged industry required a platform as dependable as their products. SwiftOtter delivered streamlined account management, bulk ordering, and automation on BigCommerce B2B Edition, and laid a roadmap to streamline EDI through SPS Commerce as they continue to grow.

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    Women’s Missionary Union (WMU)

    Headless commerce that unifies and simplifies

    WMU had diverse systems and an unforgiving timeline. SwiftOtter built a custom headless BigCommerce solution with subscription management, B2B support, and modern warehouse integration. The unified platform drives efficiency today and creates a foundation for long-term impact.

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    Galco Industrial

    A Secure Payment Integration Built for the Real World

    Galco Industrial needed a secure and reliable way to integrate Worldpay into their eCommerce site. SwiftOtter delivered a fully customized solution that preserved UX and met critical compliance needs.

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    Modern B2B Commerce Solutions

    Customer-first buying tools

    Account pricing, quoting, approvals, reorders, and self-serve capabilities that support sales teams and buyer convenience.

    Performance and experience

    Fast load times, smooth navigation, strong search, and frictionless checkout for every buyer flow.

    Demand visibility and search readiness

    We optimize for SEO, answer engines, and generative search so buyers can find you across traditional and AI discovery channels.

    Operational reliability at scale

    Stable integrations with ERPs, PIMs, CRMs, and warehouse systems to ensure accurate inventory, pricing, and order routing.

    The result: fewer support tickets, faster purchasing, and happier customers.

    Today’s B2B buyer expects the same level of experience they use in the consumer world: easy discovery, quick purchasing, and clear status updates. If your site still feels like a relic of the past, you’re leaving growth on the table.

    Resources for B2B Leaders

    Buyer Portal Comparison

    Buyer Portal Comparison

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    What B2B Buyers Actually Want From Your Site

    What B2B Buyers Actually Want From Your Site

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    Beyond the PDF: eCommerce for Manufacturers

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    Explore all resources

    Download the free B2B eCommerce Evolution Manifesto book

    The SwiftOtter B2B Evolution Manifesto is a practical eBook designed to guide B2B merchants through overcoming outdated eCommerce systems. Guiding you through a methodical framework for digital transformation and scaling online operations, you'll uncover actionable steps for continuous improvement.

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    B2B Platform Guidance you can trust.

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    BigCommerce

    Flexible, powerful, and ideal for most B2B brands who want scalability and simplicity without sacrificing capability. SwiftOtter maintains the BigCommerce B2B Specialization badge.

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    Adobe Commerce B2B Edition

    A powerful enterprise platform that allows deep customization for complex organizations that require tailored workflows and integrations.

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    Shopify Plus

    Fast, secure, and easy to manage, Shopify Plus is a strong fit for manufacturers and wholesalers who want quick time to market, a rich app ecosystem, and built in B2B capabilities without unnecessary complexity.

    Ready to build what comes next?

    We will help you create a digital strategy that drives growth, efficiency, and trust with your customers.