Actionable Insights
Episode 16: Digital Transformation Done Right
Join us on this episode to hear how Benchmade tackled their digital transformation to stay on the cutting edge of the industry.
Episode 15: Chubbies - A Brand That Connects
Having a connection with your customers is crucial to making your company successful. This episode discusses the options you can use to conn…
Episode 14: This Sofa is Different
Do you want to stand out from the competition? In this episode, Ian Leslie shares what he has done to make Industry West a success.
Episode 13: Putting Data Behind Your Gut Instinct's Voice
This episode provides some tips and tricks on gathering data through A/B testing. Don't just follow your gut, get some data to back it up!
Episode 12: Back Up and Push
Join us on this episode with Alida Sholl where we discuss what to do during difficult times (Covid), and how to make the tough decisions nec…
Episode 11: Your Homepage is Irrelevant
Take advantage of multiplying your content: written, video, images. And, while working on your Home Page, don't forget about the other landi…
Episode 10: Selling online is like living in a closet
Be consistent. Be authentic. Be communicative. This episode discusses the difficulties of connecting with your customers online.
Episode 9: Transitioning Online — Successfully
Ecommerce transitions are not a “copy our success and paste it online.” It takes massive soul-searching and question-asking to understand ho…
Episode 8: CARLY, the Unreached Generation
While there has been a lot of study and research on how to reach the millennial generation, there is a new one creeping up: generation Z.
Episode 7: Igniting Power Between Merchants and Developers
Whether you are a merchant or developer, I’m sure you’ve had frustrations with communication. This episode provides some tips on how to buil…
Episode 6: Creativity Takes Time
Customers appreciate creativity, and want to make a connection with who they are purchasing from. Make sure they know that they are buying “…
Episode 5: Practical Strategies for Growing Your Website
Gathering data is crucial whether it's from your customers or your competition. Put aside presuppositions and listen to all voices in your o…
Episode 4: How Guarantees Can Revolutionize Sales
In a world where businesses struggle and grasp at anything they can do to set themselves apart from the competition, a well-thought-out guar…
Episode 3: Help me decide!
What if you could help your customers find what they are looking for, and educate them in the process? Listen in to find out how!
Episode 2: Why should I buy from you?
The internet has globalized tremendous opportunities, competition is stiff. In this episode, we investigate two types of public value propos…
Episode 1: Reducing Risk Through a Platform Migration
This podcast will equip you, the merchant, with basic tools so you can reduce your internal risk metrics and feel comfortable in a quality r…