This tool helps marketers automate content creation by generating end-to-end campaigns with on-brand copy, images, and video (coming soon), all within brand guidelines. These campaigns can be automatically deployed and monitored with AI-powered insights and A/B testing.

This is the new Experience Manager, an enterprise-grade content management system. Create and publish content in Adobe’s Document Authoring, Google Docs, or Office 365. GenAI has been integrated to create personalized and brand-aware content.

This is the toolset that Experience Manager Sites uses to display a website. It’s lightning-fast and uses essential coding technologies. Adobe Commerce Storefront is rendered as a part of this.

This AI-powered chatbot guides customers through their journey from discovery to purchase. It is built on the Agent Orchestrator and interacts with customers via text or voice. It leverages product, brand, and customer data for functional but commercially motivated responses. In a B2B context, it can tailor content based on existing relationships and even book follow-up meetings.

This is a digital asset management (DAM) system that stores and optimizes digital assets (images, videos, documents, etc.) and provides features such as metadata management, version control, asset workflows, and automated tagging using AI.

This is an AI-powered site overseer. This agent identifies problems with your website (SEO, page speed, content performance, security, and accessibility) and provides solutions. It can even automatically implement these recommendations.

This provides ten Adobe-built AI agents that can be used across the Experience platform. These work with the Brand Concierge to guide customers' journeys with relevant information.

This is Adobe’s eCommerce solution. It is an open-source platform hosted by Adobe (Cloud) or a third-party provider (on-premise). It maintains best-in-class merchandising and fulfillment features, perfect for highly customized installations.

Adobe’s next-generation eCommerce platform. While it maintains similarities to Adobe Commerce (Magento 2), it’s a headless system designed to reduce the total cost of ownership. It uses several other tools, like Adobe Commerce Storefront and the Adobe Catalog Data Model, to provide a hyper-fast visitor experience.

A bundle of products to replace the content side of an eCommerce system. It’s targeted at legacy Magento 2, SalesForce Commerce Cloud, SAP, etc., merchants who want to improve their customer experience (and SEO) but don’t want to spend the money for a full replatform. It includes Adobe Commerce Storefront, Edge Delivery Services (with document authoring), AI-powered capabilities (Adobe Firefly), and metrics dashboards.

The visitor experience for Adobe Commerce as a Service or Adobe Commerce Optimizer. This is a “headless” system, which is disconnected from the business processing systems (this allows for faster speeds).

Adobe’s suite to create documents, images and video.

A toolset to create anything: videos, social posts, flyers, ads, etc. It will do almost anything.

This is Adobe’s content generator: images, vectors, text-to-image and videos. It can also translate audio and video.

This video collaboration platform allows teams to upload, review, and share video content. It integrates with Premiere.

This pulls together all information about your customers from different sources into a complete picture. It recognizes the same person across all their devices and interactions, whether shopping online, calling customer service, or visiting your store. Then, it allows you to show each customer the right message at the right time.

This tool, similar to Google Analytics 4, provides a detailed understanding of how people interact with your website and apps. It shows this information in charts and reports so you can see what's working and what isn't. These insights help you make smarter decisions about your digital presence and create better experiences.

This tool helps brands connect with customers no matter where they're at in the customer journey. It helps create personalized messages that respond to what a customer is doing, like sending a welcome email when they sign up or a special offer when they haven't visited in a while. The system is smart enough to avoid bombarding customers with too many messages while ensuring nobody gets forgotten, keeping all communications in that "just right" zone that keeps customers engaged.

This helps companies build relationships with business customers by understanding everyone involved in purchasing decisions. Unlike dealing with individual consumers, it recognizes that business purchases often involve multiple decision-makers with different priorities, like a marketing director concerned about ROI and a technical lead focused on specifications, and ensures each person gets information that matters to them.

This determines which campaign messaging converts best. It uses artificial intelligence to look through these test results, find patterns, and suggest new ideas to try next, like changing the wording of an email subject line or the timing of a text message. Instead of guessing what might work better or waiting weeks to see results, it quickly tells you which changes made the most significant difference so you can continuously improve customer communication.

This helps businesses track and nurture relationships with potential customers. It works as a central hub where marketing teams can plan, run, and measure their outreach campaigns—whether that's sending emails, tracking website visitors, or following up with leads. It automatically tracks sales channels, personalizes messages based on customer behavior, and segments audiences into targeted groups.

Jira for creative campaigns. It’s a project management tool that helps teams stay organized, collaborate efficiently, and keep work moving smoothly. It’s designed to streamline workflows, making it easier for businesses to manage projects, track progress, and deliver outstanding, timely results.