Person learning on computer

Online commerce know-how

Grow your ecommerce knowledge

Articles for Merchants

foggy mountain summit
The Outdoor Sporting Goods Competitive Analysis: 2024 Q2

We watch the industry like a hawk to understand what is changing. We review the statistics and our five favorite website migrations.

The Outdoor Sporting Goods Competitive Analysis: 2024 Q1
We watch the industry like a hawk to understand what is changing. Here are the four websites that changed platforms in early 2024.

We watch the industry like a hawk to understand what is changing. Here are the four websites that changed platforms in early 2024.

Why You Should Review Magento Modules Before Install

We've seen all the horror stories of unvetted modules. Don't let this happen to you. Here's why this is important.

4 Options for Modernizing Your Adobe Commerce Site
We leverage our deep Magento 2 experience to present the pros and cons of how you can modernize your website.

We leverage our deep Magento 2 experience to present the pros and cons of how you can modernize your website.

What is Adobe Edge Delivery Services (EDS)?

Edge Delivery Services (Helix, AEM Franklin) is Adobe’s content delivery toolset. Learn how it applies to merchants and developers.

What is Adobe Commerce Optimizer: rapid eCommerce facelifts
Adobe Commerce Optimizer is your ticket to modernizing your eCommerce experience without a complete rebuild

Learn how Adobe Commerce Optimizer improves site speed, stability, and conversions for Magento, SalesForce, SAP, and Netsuite merchants.

Broken homepage due to a website outage
Website Down? Outage Response Guide | SwiftOtter
Real-time response strategies to minimize damage, recover faster, and turn website outages into opportunity.

Website down? Follow our expert guide to diagnose the problem, communicate effectively, and recover fast, plus a free emergency checklist.

Potential UPS Strike: How eCommerce Merchants Should Prepare
Three critical points to bulletproof your website against fallout from a potential UPS Strike

We detail a bulletproof 3-step plan to ensure your customers are well-informed about the potential delays associated with the strike.

Reviewed: Top 6 Shopify Product Configurators [2024]

Our in-depth research of 3D product configurators on Shopify. Top pick: ShapeDiver, a customizable tool that integrates well with Shopify.

Magento 2 / Adobe Commerce Site Performance Audit

Our audit process identifies what’s holding your site back. Audits cover security, compliance, best practices, and more to drive better resu…

5 Reasons Hyvä May Not Be Right for Your Magento Store
Don’t jump on the Hyvä bandwagon before watching this. These five red flags could save your team time, money, and major frustration.

Hyvä is popular for a reason, but it isn’t always the right fit. Learn five situations where merchants should pause before committing to Hyv…

The Ultimate Multi-Brand eCommerce Platform Comparison
Multi-Brand eCommerce: Shopify vs BigCommerce vs Adobe Commerce (2025 Comparison)

We compare Shopify, BigCommerce, and Adobe Commerce for multi-store eCommerce, including inventory sync, admin tools, pricing, and more.

Does WooCommerce Support Firearms Merchants?

We look at everyday needs in the outdoor sporting goods industry, WooCommerce's features, platform and philosophy. Based on this assessment,…

eCommerce Platform Struggles: Magento, Agency, or Else?
Struggling with your eCommerce platform? This guide helps mid-market merchants identify whether Magento, your agency, or internal processes are causing your website problems and how to move forward.

Determine whether your eCommerce platform challenges stem from Magento's complexity, your agency partner, or your own internal processes.

Hyvä & Magento in 2025: The Smartest Frontend Move
Hyvä has become the leading frontend solution for Magento and Adobe Commerce—but is it right for your store? This page outlines five compelling reasons why Hyvä remains the top choice in 2025, offering unmatched performance, low-risk implementation, and a powerful CMS experience—without requiring a full platform migration.

Considering Hyvä for your Magento store? Here are five major reasons it remains the smartest frontend investment in 2025—faster, cleaner, an…

How Much Does a Shopify Website Cost? (2024 Pricing)

Discover the true cost of a Shopify website in 2024. Learn about recurring charges, design and development fees, and marketing expenses.

How to Assess an Adobe Commerce Development Partner

Read the key ways to ensure you are working with a quality ecommerce integrator.

Stop Asking This ERP Question When Vetting Agencies
Many B2B and industrial brands anchor agency conversations around ERP experience—but this one question can quietly sabotage your entire replatforming project. Learn what to ask instead and how to evaluate partners with confidence.

Most brands ask agencies ‘Have you integrated our ERP?’ But this surface-level filter leads to high-risk projects. Learn what to ask instead…

8 Best eCommerce Platforms for Firearms and Gun Stores
Firearm-Friendly eCommerce Platforms

SwiftOtter reviews the top 8 eCommerce platforms for firearm and gun stores with a free download to help you choose the right platform.

Is Hyva Right for Adobe Commerce & Magento 2 Sites?

Learn the good and bad of Hyva in this unbiased review by SwiftOtter. We compare Hyva, Luma, Porto and PWA.

Best B2B Buyer Portals: Oro vs BigCommerce vs SparkLayer
A side-by-side look at three of the most requested B2B buyer portals, with real-world insights on features, integrations, and which platform is right for your business.

Compare OroCommerce, BigCommerce B2B, and SparkLayer. Learn which buyer portal fits your B2B sales process, workflow, and ERP needs.

5 AI Questions eCommerce CEOs Should Ask Their Agency
The Questions That Separate Real AI Expertise from Hype in eCommerce Development

Discover the 5 AI questions top eCommerce CEOs use to evaluate their agency’s expertise, measure ROI, and protect data in 2025.

Fix Vague eCommerce Copy with AI Product Optimization
Vague product descriptions cost you more than you think. Here’s how to fix them using AI—without relying on AI to do the job for you.

Vague product descriptions are killing your conversions. Learn how to fix them with AI-powered techniques that improve SEO, clarity, and buy…

Adobe Commerce Live Search: Pros, Cons & Hidden Edge
eCommerce Site Search Guide | Adobe Commerce / Magento 2

Learn what’s new in Adobe Commerce 2.4.8, including PHP 8.4 support, security updates, B2B features, and upgrade timing advice for merchants…

Adobe Commerce as a Service Demo
Adobe Commerce as a Service: Full Demo | SwiftOtter
What Adobe Commerce looks like now—and where it’s heading

See Adobe Commerce as a Service in action. Explore the new architecture, frontend performance, admin updates, and Composable Catalog Data Mo…

A merchant's guide to Adobe Commerce 2.4.7-p4

Adobe Commerce 2.4.7-p4 is a seemingly benign patch, but the devil is in the details. We discuss everything you need to know to pull off a s…

How Colorado's Retail Delivery Fee Affects Magento

How to implement Colorado's $0.27 retail delivery fee in Adobe Commerce. Covers tax connector support, compliance tips, and recommended modu…

Stay ahead of an ADA/website-related lawsuit

Learn how to make your e-commerce site ADA compliant. Covers WCAG standards, legal risks of non-compliance, audit processes, and practical a…

Upgrading Adobe Commerce from 2.3 to 2.4

Protect yourself from data breaches and long-term liability by avoiding botched upgrades.

Flowers in a field
The Case for Personalization

Explore techniques to building customer trust and avoiding common pitfalls such as HTML gobbledygook (letter vomit).

Does Hyva Actually Improve Magento Site Performance?
A real-world performance breakdown using Google’s CrUX dataset across thousands of Magento websites—what Hyva improves, what it doesn’t, and the surprising truth no one’s talking about.

We analyzed nearly 9,000 Magento websites—including hundreds using Hyva—to find out if switching themes actually improves Core Web Vitals an…

Fixing Magento Attribute Decimals Without Breaking Your Data
Avoid rounding issues in Magento by fixing attribute display the right way.

A common Magento issue leads devs to truncate decimal values in the database—causing broken tax calculations and data loss. Here’s a safer, …

Five Problems Adobe Commerce Optimizer Solves

Learn what’s new in Adobe Commerce 2.4.8, including PHP 8.4 support, security updates, B2B features, and upgrade timing advice for merchants…

What is Adobe Commerce as a Service

Adobe Commerce as a Service is essentially Magento 2 in a "black box". Customizations happen in a different way. Learn how this affects you.

Adobe Commerce 2.4.8: What Merchants Need to Know

Learn what’s new in Adobe Commerce 2.4.8, including PHP 8.4 support, security updates, B2B features, and upgrade timing advice for merchants…

BigCommerce B2B Edition: Managing Company Hierarchies

BigCommerce now supports company hierarchies in B2B Edition. Learn how to set them up, what to expect, and how to optimize them for complex …

The Adobe Experience Platform Product Map

Here's how the pieces fit together (with a downloadable map), describing Adobe Commerce, Experience Optimizer, Experience Manager and more.

Adobe Commerce Storefront Demo

There's a new "theme", or website, in town—the official Luma-killer. See the new Adobe Commerce Storefront experience for yourself!

7 Best BigCommerce Development Agencies in 2024

Learn what to consider when evaluating different BigCommerce agencies and discover the best BigCommerce development agencies by niche and sp…

6 Best Shopify Development Agencies in 2024

Learn what to consider when evaluating different Shopify agencies and discover the best Shopify development agencies by niche and specialty.

20 eCommerce Product Configurator Examples [2024]

See how others in the eCommerce industry are utilizing product configurators to increase customer confidence and sales.

How Much Does a Magento 2 Website Cost? (Now Adobe Commerce)

The answer may surprise you. Avoid critical mistakes that could exponentially increase the project cost.

The top four resources for learning BigCommerce [Aug, 2023]

Learn how to effectively use and develop on BigCommerce

How to rescue an Adobe Commerce / Magento 2 website

Let "Magento do it's magic" doesn't always work. Here's how to get your website back on track.

Diagnose a revenue drop after an Adobe Commerce migration

Stories and analysis of how to pull through a revenue disaster on Magento 2.